Global Activewear Market Size Expected To Reach USD 697.09 Million With CAGR 6.50% By 2030

Market Overview:

The Global Activewear Market size was reasonably estimated to be approximately USD 448.58 Million in 2023 and is poised to generate revenue over USD 697.09 Million by the end of 2030, projecting a CAGR of around 6.50% from 2023 to 2030.

The Activewear Market encompasses a wide range of clothing designed for physical activities, sports, and casual wear. Activewear includes items such as sports bras, leggings, workout tops, athletic shorts, and sneakers. This market has experienced significant growth over the years due to changing consumer lifestyles, increased focus on fitness and wellness, and the fusion of fashion and functionality in modern activewear.
The growing awareness of the importance of leading an active and healthy lifestyle has fueled the demand for activewear. Consumers are increasingly prioritizing regular exercise and physical activities, driving the need for comfortable and performance-oriented clothing.

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Top Key Players Covered in The Activewear Market
Nike (USA), Adidas (Germany), Under Armour (USA), Puma (Germany), Lululemon Athletica (Canada), Columbia Sportswear (USA), ASICS (Japan), Reebok (USA), The North Face (USA), New Balance (USA), Patagonia (USA), Fila (South Korea), Gymshark (United Kingdom), Champion (USA), Puma (Germany), Everlast (USA), Roxy (USA), Asics (Japan), Ellesse (United Kingdom), Decathlon (France) and Other Major Players

The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels. For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.

Market Dynamics:

Driver:

Celebrity Endorsements and Influencer Marketing: High-profile athletes and celebrities endorsing activewear brands, along with the influence of social media influencers, have significantly impacted consumer preferences. Such endorsements create brand recognition and encourage consumers to adopt activewear as a fashion statement. Advances in fabric technology have led to the creation of moisture-wicking, breathable, and stretchable materials that enhance comfort and performance. These innovations cater to the functional needs of athletes and fitness enthusiasts, further driving demand for activewear.

Opportunities:

Sustainable Activewear: With increasing environmental consciousness, there is an opportunity for brands to focus on sustainable activewear made from eco-friendly materials and adopting ethical manufacturing practices. Consumers are showing interest in brands that align with their values of sustainability. The market can benefit from catering to a broader range of body sizes and shapes. Brands that offer inclusive sizing and promote body positivity can tap into a diverse consumer base and foster customer loyalty. In conclusion, the Activewear Market is driven by health awareness, the athleisure trend, fabric technology innovations, and influential endorsements. The market's dynamic nature presents opportunities for brands to explore sustainability, inclusive sizing, technology integration, local markets, and creative collaborations. As consumers continue to prioritize both style and functionality, the activewear market is poised for continued growth and innovation.

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Segmentation Analysis of the Activewear Market
The Activewear Market segment covers the Product Type, Distribution Channel, Fabric, and End User. In End User, the Women segment is Anticipated to Dominate the Market Over the Forecast period.
The athleisure trend, which blends athletic wear with casual fashion, has gained immense popularity among women. Activewear has become a fashion statement and a part of everyday wear, not just limited to fitness activities. This trend has contributed to a higher demand for activewear among women.

By Product Type
• Tops and T-Shirts
• Sweatpants and Yoga Pants
• Skirts and Shorts
• Tracksuits
• Sweatshirts/Jacket
• Others
By Fabric
• Polyester
• Nylon
• Neoprene
• Polypropylene
• Spandex
• Others
By Distribution Channel
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail Stores
• Others
By End Use
• Men
• Women
• Kids

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Regional Analysis of Activewear Market
Asia Pacific Is Expected To Dominate the Market over the Forecast Period.
Many countries in the Asia Pacific region, have established strong manufacturing capabilities and a competitive advantage in producing clothing and textiles at a large scale. These countries offer cost-effective production, efficient supply chains, and quick turnaround times, making them attractive to global activewear brands.
• North America (US, Canada, Mexico)
• Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
• Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
• Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
• South America (Brazil, Argentina, Rest of SA)

Key Industry Development In The Activewear Market
In Jan 2023, Germany-based sportswear brand Puma and creative director June Ambrose released their first co-branded collaboration, 'Keeping Score'. The new collection is a celebration of Ambrose's career and impact within hip-hop and fashion, exploring the idea of reflection and encouraging women to keep score of their wins.
In Feb 2023, US' Nike launched the new Nike Vaporfly 3 running shoes, updated with refinement and improvement to make the leader of the super shoe pack faster. Building on learnings from the Nike Vaporfly 2, the new Vaporfly's refined design meets the needs of distance runners, including a smoother transition and improved stability.

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