Press release
Global Internet Search Portal Market | Industry Share, Trends, Key Drivers, Main Players, Forecast To 2032
Internet Search Portal Market Analysis
The Business Research Company's Internet Search Portal Global Market Report 2023 identifies rising mobile internet utilization as the major driver for the internet search portal market's growth in the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51% of the global base of 3.9 mobile users.
The global internet search portals market size will grow from $222.19 billion in 2022 to $256.57 billion in 2023 at a compound annual growth rate (CAGR) of 15.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global internet search portals market size is expected to grow from $443.17 billion in 2027 at a CAGR of 14.6%.
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Major competitors in the internet search portal market are Google, Baidu, Inc., Softbank Group Corp., Naspers, Naver Corporation.
A key trend in the internet search portal market includes joint ventures between online portals and new publishers. News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival. With this, conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries. In April 2021, Lumina Datamatics and Gutenberg Technology announced strategic partnership to launch a new solution for managing knowledge and content operations. In this digital era, it is apparent that online platforms will replace people's print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market.
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The internet search portal market is segmented -
1) By Website: Operating Websites, Internet Search Websites, Other Websites
2) By Application: Personal, Commercial
3) By Distribution Channel: Online, Offline
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. Asia-Pacific was the largest region in the internet search portal market.
The Business Research Company's "Global Internet Search Portal Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Internet Search Portal Market Include:
1. Executive Summary
2. Internet Search Portals Market Characteristics
3. Internet Search Portals Market Trends And Strategies
4. Impact Of COVID-19 On Internet Search Portals
5. Internet Search Portals Market Size And Growth
……
26. Africa Internet Search Portals Market
27. Internet Search Portals Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Internet Search Portals Market
29. Internet Search Portals Market Future Outlook and Potential Analysis
30. Appendix
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