US Probiotics Market is Projected to Grow at a CAGR 8.0% from 2022 to 2027

The US probiotics market is projected to experience a Compound Annual Growth Rate (CAGR) of 8.0% from 2022 to 2027, according to a research report titled "US Probiotics Market by Ingredient, Product Type, End User, Distribution Channel, and Region - Global Forecast to 2027" published by MarketsandMarkets. The market's growth is primarily driven by the increasing awareness of digestive health and the impact of dietary choices on overall well-being.

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Factors such as preventive healthcare, an aging population, and a growing interest in natural and holistic approaches to wellness have contributed to the surge in demand for products that support digestive health in the US. Different regions within the US market demonstrate varying levels of consumer interest in probiotic products, with states like California, New York, and Texas leading the way.

The availability of a diverse range of probiotic options, including supplements, yogurts, and functional foods, further propels the market's growth. The rising prevalence of digestive disorders and gastrointestinal issues, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), has also driven individuals to seek natural and alternative methods for managing these conditions. Additionally, the growing wellness and self-care trend has prompted consumers to prioritize gut health and incorporate probiotic products into their daily routines.

The US market caters to a wide range of consumer needs and preferences, with the dynamic and competitive food and beverage industry offering innovative probiotic-infused products such as beverages, snacks, and beauty and skincare items. A survey conducted by the International Food Information Council (IFIC) in April 2022 revealed that approximately one-third of US respondents actively try to consume probiotics, with 60% attempting to do so at least once a day. Factors like rising obesity rates and the prevalence of diseases caused by micronutrient deficiencies have also contributed to the growing use of probiotics in food and beverage products.

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Health practitioners and gastroenterologists in the US have increasingly recommended probiotics for improving digestive health. Companies such as Danone (France), Jarrow Formulas (US), and DowDuPont (US) have played crucial roles in raising consumer awareness through marketing efforts and the development of probiotic offerings.

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