Las Vegas SEMA Show Spotlight on K&N Engineering

The 2007 SEMA Show (Specialty Equipment Marketing Association) will have two million square feet of exhibits from the top manufacturers in the automotive, truck, SUV, marine and RV markets’ at the Las Vegas Convention Center from October 30 through November 2, 2007.

K&N Engineering will be located in the Central Hall at booth number 22941 for SEMA 2007. K&N has manufactured more than 30 million high performance air filters since 1969. “Our visitors should leave our booth with the message that there is technology behind K&N products, and we believe in our products and stand behind them,” said Tim Martin, K&N Vice President of Communications. “K&N air filters and air intake kits increase horsepower by reducing air restriction, and we have some interesting new displays that demonstrate some of the science and technology.”

K&N supports our street vehicle replacement air filters and air intake systems with a million mile warranty, a consumer protection pledge, and an intake system horsepower guarantee. “We also support our business partners with strong marketing programs as we continue to work to serve our customers better,” said Martin. “SEMA is an opportunity for K&N to showcase our products and our company to the most influential people in the automotive aftermarket.”

The SEMA show attracts more than 100,000 industry leaders from over 100 countries around the globe. K&N has an extensive product line and our SEMA displays highlight the features and benefits of these product lines. Currently, K&N offers air filters for over 97 percent of the 2007 vehicles in North America.

“We invented a category of performance air filtration products that is now one of the most important aftermarket product categories,” said Martin. “Our future depends on constant product development, creative marketing and improving the support we provide to our retailers and distributors.”

In 2006, SEMA drew over 50,000 domestic and international buyers. Jay Leno, Ice-T and Dale Earnhardt Jr., were among the A-list of featured celebrities at the show. K&N will have several racers signing autographs at its booth. The No.6 K&N Filters Ford F-150 NASCAR Craftsman Truck will be on display. Driver Travis Kvapil will be available for a meet and greet and to sign autographs. Kvapil is currently 3rd in NASCAR Craftsman Truck Series points.

K&N will also showcase a 2008 Toyota Tundra CrewMax with aftermarket modifications including K&N air intake system that was released in September. We also plan to highlight K&N’s full line of motorcycle and ATV filtration products at our SEMA booth with a 2008 Suzuki GSX1400R Hayabusa and a Polaris Ranger RZR.

The SEMA show also provides attendees with educational seminars and networking opportunities. “SEMA is full of smart experienced people and innovative companies,” said Martin. “We learn a lot from our participation. It is also a great opportunity to educate and listen to our customers while learning from other industry professionals.” K&N Engineering has been a member and participant in the SEMA community for a very long time.

K&N Engineering, Inc
1455 Citrus St.
Riverside, California 92507
951-826-4000
Mike Garner

K&N Engineering, Inc., with headquarters in Riverside, California, has been the world's leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K&N is heavily involved in nearly every form of motorsports from off-road and powersports to drag racing, stock cars and road racing. For more information about K&N Filters, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 92502-1329, (800) 213-4182 for a dealer near you, (800) 858-3333 for technical service/questions, (951) 826-4001 Fax, e-mail tech@knfilters.com, or visit www.knfilters.com.

This release was published on openPR.