openPR Logo
Press release

Hitachi Cooling & Heating India Launches 'Coolest Third Umpire Campaign'

Hitachi Cooling & Heating India Launches 'Coolest Third Umpire

With Hitachi Air-Conditioners, Third Umpires have gained ground for the first time throughout this cricket season.
- Betting big on cricket season, Hitachi's "Coolest Third Umpire" to be a major hit on social media
- Actor Kiku Sharda attract millions of eyes in the new Third Umpire role

New Delhi; April 20, 2023: With the launch of its Coolest Third Umpire campaign, Hitachi Cooling & Heating India, a brand that is synonymous with air conditioning, has solidified its position as the most well-known air conditioning brand in India. Since cricket is more than just a game in India, it is also an emotion, the brand hopes to connect with the internet-savvy and cricket-loving generation through this quirky campaign. The corporation has made a strategic marketing shift with a focus on new sports branding and rising digital media routes to forge a strong relationship with millennial consumers. The corporation is implementing cutting-edge marketing techniques to take the social media world by storm as it places an enormous bet on the cricket season.

In cricket, the third umpire makes the ultimate result, yet nobody is aware of his appearance. What does he do when he's free? Does he seem casual or serious? Hitachi Cooling & Heating India has launched a quirky campaign intending to spark internet users' interest in the Third Umpire and create a humorous connection between the cricket world and the new exciting features of Hitachi air conditioners that never fail to astound their customers. Actor Kiku Sharda is returning with this campaign as the Coolest Third Umpire to entertain and engage people during this hot cricket season. With a humorous preview, the campaign will take on all major social platforms - Instagram, YouTube, Facebook, and Twitter - and will include 5 extremely engaging episodes. The video will be available in Tamil, Telugu, and Malayalam in addition to Hindi.

Discussing the new campaign "We are committed to revolutionizing the way consumers perceive and connect with air conditioning products in India," stated Nilesh Shah, Senior VP, Business Planning and Marketing, Johnson Controls-Hitachi Air Conditioning India Ltd. The company was inspired to produce another hilarious, upbeat, and very entertaining video campaign following the phenomenal success of the "Nothing Dirty" social media song and the "Who is Suraj" social media content AV, which amassed over 30 Crore video views on YouTube alone. With our 'Coolest Third Umpire' Campaign, which appeals to a wide population, we have now highlighted cricket season. As every cricket season causes excitement among fans and actor Kiku Sharda is well-known, there is no better occasion or person to present our "Coolest Third Umpire" campaign. With this innovative approach, we anticipate surpassing millions of organic views.

Actor-Comic Mr. Kiku Sharda speaking about his relationship with the company said, "I personally am a huge fan of Cricket. While watching matches I often used to picture funny scenarios about the mysterious Third Umpire. What he would look like or dress like or maybe snoring through the match when he is not needed. I was excited to work on this concept and I hope people will enjoy watching it as much as I enjoyed working on it. Hitachi is a great brand and I am delighted that I got to embody their Coolest Third Umpire."

The most popular sport in India is cricket, and there is just one umpire who sits in an air-conditioned room, notably the Third Umpire. The brand is riding high on this campaign by delivering a perspective of the third umpire and giving it a face in a very humorous and thrilling way. The advertising campaign aims to introduce viewers to the unimaginable and neglected existence of a third umpire.

The campaign also effectively and creatively highlights the company's most recent 'New Air' brand statement. The firm recently unveiled its newest airHome series of air conditioners, redefining the cool, clean, cost-saving, and comfort features of air conditioning. The airHome series of air conditioners strives to produce a signature statement for both interiors and cooling performance by drawing on the Duality Design philosophy and its Japanese roots. The superb craftsmanship of the Japanese katana, the best sword in the world, served as inspiration for the duality design concept. The airHome series introduces richness and comfort with its dual panel look, dual surface finish, dual platinum and dual gold colour tone, longer lasting Star white colour, emphasize curve design, signature wave design, and more. It sets the highest standards of design in air conditioning for living areas.

Popular actor and cricket enthusiast Suresh Menon wrote the funny ad for Hitachi Cooling & Heating India, which was developed by the GroupM Content team in collaboration with One Network Entertainment.

Here are the social media handles links for Hitachi Cooling & Heating India:
Instagram: https://instagram.com/hitachicoolingandheatingindia?igshid=YmMyMTA2M2Y=
Facebook: https://www.facebook.com/hitachicoolingandheatingindia/?mibextid=ZbWKwL
YouTube: https://www.youtube.com/@HitachiCoolingHeatingGlobal

About Johnson Controls-Hitachi Air Conditioning India Limited:
Johnson Controls-Hitachi Air Conditioning India Limited is a joint venture between Johnson Controls of the United States and Hitachi Appliances of Japan. Through this joint venture, we have combined Hitachi's rich heritage and cutting-edge technology with Johnson Controls' industry-leading knowledge and global network. The cooperation aims to meet cooling needs more quickly, intelligently, and effectively than ever before. Our customers will benefit from our world-class R&D centers, where our researchers work diligently to deliver new solutions and high-quality products that exceed all expectations. Johnson Controls - Hitachi Air Conditioning Company has a global presence, with a unit in India known as "Johnson Controls-Hitachi Air Conditioning India Limited."

Under Hitachi Cooling & Heating India brand, Johnson Controls-Hitachi Air Conditioning India Limited produces a variety of goods, including room air conditioners (Split & Window ACs) and commercial air conditioners like VRF systems, cassette air conditioners, ductable air conditioners, and chillers. The company also engages in the trading of refrigerators in addition to the manufacture of air conditioners.

The headquarter of Johnson Controls-Hitachi Air Conditioning India Limited is in Ahmedabad, Gujarat, while its manufacturing unit is in Kadi, Gujarat. Johnson Controls-Hitachi Air Conditioning India Limited is one of the leading air-conditioning firms in India.

Visit : https://www.hitachiaircon.com/in/

301,Third Floor, DMRC Building New Ashok Nagar Metro Station New Delhi - 110096

Johnson Controls Hitachi is a leading global commercial room air conditioner manufacturer providing customers across the world energy-efficient air conditioners. The company offers a wide range of window ACs and inverter split ac to give you faster, economical cooling for your home and office spaces. Equipped with innovative smart-technologies to bring you state-of-the-art cooling; air conditioners from the house of JCI Hitachi are both eco-friendly and economical at once.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Hitachi Cooling & Heating India Launches 'Coolest Third Umpire Campaign' here

News-ID: 3075878 • Views:

More Releases for Hitachi

Remote Asset Management Market May Set New Growth Story Cisco Systems, Inc. (Cis …
Leading market research firm Infinitive Data Expert recently released a study titled 'Remote Asset Management Market Global Size, Share, Growth, Industry Trends, Opportunity and Forecast 2024-2033,' This study Remote Asset Management report offers a thorough analysis of the market, as well as competitor and geographical analysis and a focus on the most recent technological developments. The research study on the Remote Asset Management market extensively demonstrates existing and upcoming opportunities,
All about Hitachi AC's Xpandable+ feature
In its endeavour to set new benchmarks for energy-efficient, comfortable, and clean cooling technologies, Hitachi Cooling & Heating India has recently launched its airHome Inverter AC series for the country's rising feature-seeking consumer population. Redefining the cool, clean, cost-saving, and comfort aspects of air conditioning, Hitachi's new airHome Inverter series is all set to take the consumer expectations to the next level. Hitachi AC's Xpandable+ feature is designed to enhance
Global Data Storage Devices Market is Booming Worldwide with Key Players: Hitach …
Qyresearchreports include new market research report Global Data Storage Devices Market Insights, Forecast to 2025 to its huge collection of research reports. Data storage device is a computing hardware that is used to store, port and extract data files and objects. Data storage devices are one of the core components of a computing device. It works as a storage medium which can be attached to a computer or a server, internally
Development with emerging technology with Nanotechnology Market - Thermofisher, …
The Nanotechnology Market is estimated to surpass $132.41billion by 2023 growing at an estimated rate of more than 19.8% during 2018 to 2023, majorly driven by the ever increasing application base of nanotechnology. The increasing emphasis on renewable and sustainable energy sector with the use of low cost materials fuels the growth of nanotechnology market The global nanotechnology market is expected to exceed US$ 125 Billion mark by 2024. Nanotechnology continues
Global Interventional Radiology Market 2017 : Carestream Health, Samsung Medison …
The Market Research Store report offers majority of the latest and newest industry data that covers the overall market situation along with future prospects for Interventional Radiology market around the globe. The research study includes significant data and also forecasts of the global market which makes the research report a helpful resource for marketing people, analysts, industry executives, consultants, sales and product managers, and other people who are in need
The New EHV+ Series from Hitachi
The New Hitachi and CoDeSys – a strong connection Düsseldorf, November 2012. The new EHV+ series consists of two CPUs with memory capacities of 512 or 2048 kilobytes. Thanks to the onboard Ethernet interface, the CPUs are compatible with a variety of open networks. Alongside CoDeSys V3.4 SP4 HF1, the EHV+ series offers a wide range of precise, digital, analog, remote I/O, and positioning and temperature measurement modules. In addition