Fabric Softeners and Conditioners Market Trends And Segments Forecast To 2029

The global fabric softeners and conditioners market size was valued at USD 16,915.4 million in 2022 and is poised to grow at a 4.4% CAGR during the forecast period 2023 to 2029. The primary drivers of the expansion of the global fabric softeners and conditioners market include the increasing demand for laundry care products. In addition, the growing adoption of technologically enhanced laundry care systems in households and commercial sectors is expected to boost the growth of the fabric softeners and conditioners market.

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Organic Fabric Softener and Conditioners Segment is expected to Dominate the Fabric Softeners and Conditioners Market:
Based on the nature, the global fabric softeners and conditioners market is segmented into organic and conventional fabric softeners and conditioners. The organic fabric softener and conditioner segment is expected to account for a larger revenue share in the global fabric softeners and conditioners market. The increasing consciousness of consumers on the environment & health issues caused by the production of softeners and health issues related to their usage is expected to increase the demand for organic and eco-friendly softeners and conditioners in the market. Furthermore, the introduction of plant-based enzymes and mineral-based surfactants in laundry care products is expected to boost the growth of the market in this segment.

Asia Pacific Fabric Softeners and Conditioners Market:
The Asia Pacific fabric softeners and conditioners market is expected to increase over the forecast period due to the huge population base present in this region, rapid urbanization, and increasing disposable income of the population in this region. In addition, the growing number of working women in emerging countries like India, China, and Japan and the growing personal care industry in this region are expected to boost the market growth in this region over the forecasted period. Furthermore, the development of new innovative laundry products and launches of advanced laundry products by the market key players in this region are expected to further propel the growth of the fabric softeners and conditioners market in this region.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global Fabric Softeners and Conditioners market further reveals that the key players are increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance, In August 2021, Unilever started the sales of ultimate care fabric conditioners by Comfort.

The Fabric Softeners and Conditioners market is segmented based on form, end-use, distribution channel, and geography.
Based on the Form, the market is segmented into the following:
• Liquid
• Dryer Sheets
• Others

Based on the end-user, the market is segmented into the following:
• Residential
• Laundry Services
• Textile
• Hospitality
• Others

Based on nature, the market is segmented into the following:
• Organic
• Conventional

Based on the distribution channel, the market is segmented into the following:
• Supermarkets & Hypermarkets
• Convenience & Grocery Stores
• Specialty Stores
• Online Retail Stores
• Others

Based on geography, the market is segmented into the following:
• North America
• Europe
• The Asia Pacific
• Latin America
• MEA

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Key players profiles in the fabric softeners and conditioners market report are Procter & Gamble, Unilever, Reckitt Benckiser Group Plc., Henkel Ag & Co. KGaA, Colgate Palmolive Company, Marico Ltd., LG Household & Health Care Ltd., Pigeon Corporation, Co., Inc., Melaleuca, Inc.

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This release was published on openPR.