AdTech Market Expected to Reach USD 2854.3 Billion by 2031 | Top Players such as - InMobi, Meta and Twitter

According to the report published by Allied Market Research "The AdTech Market Expected to Reach USD 2854.3 Billion by 2031 | Top Players such as - InMobi, Meta and Twitter." These players have adopted different strategies such as new product launches collaborations expansion joint ventures agreements and others to increase their market share and maintain dominant shares in different regions.

The growing digital and internet penetration around the world, the increase in the adoption of AdTech solution to enhance operation & productivity, and the rising adoption of advanced technology such as artificial intelligence (AI), machine learning, and AR/VR, among others drive the AdTech market. However, data security and high investment costs are likely to hinder the market growth during the forecast period. On the other hand, the rising gaming industry and growing social media apps such as Facebook, WhatsApp and others will present new growth opportunities for the global AdTech market in the coming years.

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Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the AdTech market in 2021 and is expected to dominate the market in 2031. This is due to the high adoption of AdTech solutions in large organizations. However, the small and medium-sized enterprises segment would witness the fastest CAGR of 17.5% from 2022 to 2031. This is owing to digitalization and increasing investment in advanced technology such as AI/ML, AR/VR, and others.

Based on solution, the demand-side platforms (DSPs) segment contributed to the largest share of more than one-third of the global AdTech market in 2021. As DSP technology helps utilize the ad money in a very efficient way, businesses don't waste this money on ad space that won't induce results. Furthermore, demand-side platforms are an evolution of ad networks, which have been incorporating capabilities like real-time bidding into their offering as well. However, the data management platforms (DMPs) segment is expected to lead in terms of revenue and witness the fastest CAGR of 18.7% from 2022 to 2031.

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Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global AdTech market. The increasing investment in advanced technologies such as AdTech solution to improve businesses and the customer experience are anticipated to propel the growth of AdTech market in North America. However, the market in Asia-Pacific is likely to dominate in terms of revenue and show the fastest CAGR of 17.7% during the forecast period. This is attributed to the increase in penetration of digitalization and higher adoption of advanced technology in the region.

The key players that operate in the AdTech market analysis are Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Oracle Corporation, Google LLC, InMobi, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., and Verizon Communications Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the AdTech industry.

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Covid-19 Scenario

● The outbreak of the COVID-19 pandemic had a less negative impact on the AdTech market growth. It was expected that the pandemic would provide several growth opportunities for the market over the forecast period. These opportunities include an upsurge in use of social media due to lockdowns, increase in influencers, rapid growth in over-the-top (OTT) services, and growth in voice searches.

● Moreover, various industries, such as auto, furniture, real estate, healthcare, non-profits, retail, and entertainment reported growth in the annual marketing and advertising budget, which is expected to be opportunistic for the AdTech market growth in the future.

● During the pandemic, more consumers shopped online than during the pre-COVID-19 times. Consumers purchased their groceries online and enjoyed the convenience of home delivery. This trend provides lucrative opportunities for market growth during the forecast period.

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