AI in Social Media Market is Expected to Garner USD 12 Billion by 2031 | Key Players - Baidu, Facebook, IBM Corporation, Microsoft Corporation, Adobe, Snap, Inc. (Snapchat), Amazon Web Services, Inc.

The report offers a detailed segmentation of the global artificial intelligence (AI) in social media market based on technology, application, enterprise size, industry vertical, and region. The report provides an analysis of each segment and sub-segment with the help of tables and figures. This analysis helps market players, investors, and new entrants in determining the sub-segments to be tapped on to achieve growth in the coming years.

The global artificial intelligence (AI) in social media market generated $992.7 million in 2021, and is estimated to reach $12 billion by 2031, witnessing a CAGR of 28.7% from 2022 to 2031.

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The rise in the integration of AI in social media applications for effective advertising, the growing popularity of AI in social media to provide real-time information on target audiences, and a surge in data generated through social media platforms drive the growth of the global artificial intelligence (AI) in social media market.

Based on technology, the machine learning and deep learning segment held the largest share in 2021, accounting for two-thirds of the global artificial intelligence (AI) in social media market and would dominate the market in terms of revenue through 2031. The natural language processing (NLP) segment, however, is estimated to witness the fastest CAGR of 29.7% during the forecast period. The report also discusses the segments.

In terms of application, the sales and marketing segment captured the largest market share of more than one-third of the global artificial intelligence (AI) in social media market in 2021 and is expected to lead the trail during the forecast period. However, the predictive risk assessment segment is likely to achieve the fastest CAGR of 31.3% through 2031. The report also discusses the customer experience management and image recognition segments.

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Based on industry vertical, the BFSI segment held the largest share in 2021, accounting for nearly one-fourth of the global artificial intelligence (AI) in social media market. The retail and e-commerce segment, however, would dominate the market in terms of revenue and witness the fastest CAGR of 31.7% during the forecast period. The report also provides an analysis of IT and telecom, media and advertisement, education, and others segments.

Based on enterprise size, the large enterprises segment held the largest share in 2021, accounting for more than half of the global artificial intelligence (AI) in social media market and would dominate the market in terms of revenue through 2031. The small and medium enterprises (SMEs) segment, however, is estimated to witness the fastest CAGR of 29.5% during the forecast period.

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Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global artificial intelligence (AI) in social media market and is likely to maintain its dominance during the forecast period. The market in Asia-Pacific, however, is expected to manifest the highest CAGR of 31.7% from 2022 to 2031. The other regions analyzed in the study include Europe and LAMEA.

Key market players such as - Baidu, Facebook, IBM Corporation, Microsoft Corporation, Adobe, Snap, Inc. (Snapchat), Amazon Web Services, Inc., Google LLC (Alphabet), Salesforce, Inc., and Hootsuite, Inc.

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The report analyzes these key players of global artificial intelligence (AI) in social media market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments by every market player.

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