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Real Time Bidding (RTB) Market Competitive Analysis, Global Demand, Share, Strategies And Industry Forecast 2032 - Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc
Real Time Bidding (RTB) Market
Real Time Bidding (RTB) Market Size, Growth Rate, And Forecast
The global real-time bidding (RTB) market size grew from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The real-time bidding (RTB) market size is expected to grow to $34.57 billion in 2027 at a CAGR of 25.2%.
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Real Time Bidding (RTB) Market Drivers
The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market going forward. A smartphone refers to a cellular telephone with an integrated computer and other features that are associated with smartphones, such as an operating system, web browsing, and the ability to run software applications. Smartphones are devices that we can carry in our pockets. Smartphones help real-time bidding marketers reach their customers in real-time and also help target potential customers according to location and context. For instance, in 2022, there were 6.65 billion smartphone users worldwide, which equates to 83.37% of the world's population owning a smartphone. Nearly 7.26 billion people worldwide, or 91.16% of the world's population, are smartphone or feature phone owners. Therefore, the growing number of smartphone users is driving the growth of the real-time bidding market.
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Real Time Bidding (RTB) Market Segments
• By Ad Format: RTB Image, RTB Video
• By Auction: Open Auction, Invited Auction
• By Applications: Media and Entertainment, Games, Retail and E-Commerce, Travel and Luxury, Mobile Apps, Other Applications
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. Asia-Pacific was the largest region in the Real Time Bidding (RTB) market.
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Real Time Bidding (RTB) Market Key Players
Major competitors in the real-time bidding (RTB) market are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP PLC, YANDEX LLC, The Rubicon Project Inc., Salesforce.com Inc, Criteo, MEDIAMATH Inc.
The Business Research Company's "Global Real Time Bidding (RTB) Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The Real Time Bidding (RTB) Market Include:
1. Executive Summary
2. Real Time Bidding (RTB) Market Characteristics
3. Real Time Bidding (RTB) Market Trends And Strategies
4. Real Time Bidding (RTB) Market - Macro Economic Scenario
5. Real Time Bidding (RTB) Market Size And Growth
………………
27. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market
29. Real Time Bidding (RTB) Market Future Outlook and Potential Analysis
30. Appendix
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