Probiotics Market will rise due to increasing awareness of the health benefits| Arla Foods Inc., BioGaia AB, Hansen Holding, Danone Danisco
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Probiotics are living microorganisms that are beneficial to the health of the host. Probiotics are found in fermented foods such as yogurt and sauerkraut, and are also available in diet*ary supplement form. The most common probiotics are from the Lactobacillus and Bifidobacterium genera. Probiotics are thought to confer health benefits by modulating the gut microbiota, improving gut barrier function, and producing short-chain fatty acids that have beneficial effects on host metabolism.
Key Trends and Drivers
The probiotics market is driven by the increasing awareness of the health benefits of probiotics, the growing demand for probiotic-containing foods and supplements, and the increasing availability of probiotic products. Probiotic supplements are typically used to improve digestive health, but they may also be used to treat other conditions such as allergies, skin disorders, and urinary tract infections.
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Some of the key trends in the probiotics market include:
Increasing demand for functional foods and beverages: Probiotics are being added to an increasing number of food and beverage products, such as yogurt, juices, and sports drinks. This is due to the growing consumer awareness of the health benefits of probiotics, such as gut health, weight loss, and immunity.
Increasing prevalence of chronic diseases: The increasing prevalence of chronic diseases, such as obesity, diabetes, and gastrointestinal disorders, is driving the growth of the probiotics market, as probiotics are known to help in the management of these conditions.
Technological advancements: The development of new probiotic strains and delivery methods, such as microencapsulation and time-release capsules, is driving the growth of the probiotics market.
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-Functional Food and Beverages
By Distribution Channel
-Arla Foods Inc.
-General Mills Inc
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