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AdTech Market 2023 Report By Key Companies, Regional Analysis And Forecast 2032
AdTech Market
AdTech Market Size, Growth Rate, And Forecast
The global ad-tech market size is expected to grow from $15.95 billion in 2022 to $17.95 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global ad-tech market size is expected to reach $27.42 billion in 2027 at a CAGR of 11.2%.
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AdTech Market Drivers
The increased demand for digital advertising is expected to propel the growth of the ad tech market going forward. Digital advertising is the marketing of products and services via online channels such as websites, streaming content, and so on. Ad tech is used in digital advertising for software platforms to assist brands and agencies in purchasing advertising space, and advertisers and agencies can plan and measure their campaigns more efficiently and effectively.
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AdTech Market Segments
• By Product Type: Web-based, Cloud-based, On-premise, Other Products
• By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
• By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
• By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications
• By Industry Vertical: Media And Entertainment, BFSI (Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the ad-tech market.
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AdTech Market Key Players
Major competitors in the ad-tech market include Google LLC, Meta Platforms Inc (Facebook Inc.), Oracle Corporation, Criteo, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited.
The Business Research Company's "Global AdTech Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The AdTech Market Include:
1. Executive Summary
2. AdTech Market Characteristics
3. AdTech Market Trends And Strategies
4. AdTech Market - Macro Economic Scenario
5. AdTech Market Size And Growth
……
26. Africa AdTech Market
27. AdTech Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The AdTech Market
29. AdTech Market Future Outlook and Potential Analysis
30. Appendix
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