Online Grocery Market Size, Share & Trends Analysis Report By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials), By Region, And Segment Forecasts, 2023 - 2032

The Online Grocery Market is valued at around USD 350.55 billion in 2022 and is expected to reach USD 2778.4 billion by 2030, registering a CAGR of 25.3% over the forecast period.

The practise of using e-commerce platforms to buy packaged and fresh foods, as well as other necessary home supplies, is known as online grocery shopping. These platforms offer flexible payment options and let customers to track the delivery process, select multiple delivery times, and access a range of products. They also save time by not having to make many trips to the grocery store. As a result, online grocery stores are growing in popularity, especially with city dwellers.

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Only 10% (by volume) of online grocery orders are made via web-based platforms, with the majority (almost 90%) being made using smartphone applications.

Over the previous three quarters, top companies from around the world have invested more than $100 million in the launch of online grocery stores.

Online shopping is perhaps more common for food packing. Packet food is anticipated to account for more than 50% of global online grocery sales by year's end in terms of product categories.

This market has a substantial portion of packaged foods. Packaged foods rule this sector because customers have access to such a large variety of food products. Bread, canned vegetables, dairy goods, meat products, cakes, biscuits, ready-to-eat meals, and a variety of other items are some of them.

Because of their increasingly demanding schedules and desire for a successful career life, consumers try to choose options that allow them to keep flexibility and timeliness in their time management. Customers can shop whenever it is convenient for them because online retailers don't have established business hours, offering convenience and flexibility.

The increasing use of internet services, the proliferation of smart devices, and the accessibility of basic virtual payment methods significantly simplify and improve the experience for customers using online platforms, which boosts demand for the online grocery industry. As consumers become more conscious of their purchasing decisions, the move towards eco-friendly packaging and sustainable delivery is also fueling industry growth.

The market has quickly grown and provides straightforward doorstep delivery, better products, and no geographical constraints. Online transactions are more frequent than physical ones due to the simplicity of home delivery. Customers are more inclined to make repeat purchases from a single website because the things offered for buy online today are of such high quality. This is due to the high calibre of the company's products.

The industry has expanded significantly as a result of the increased focus on developing e-commerce businesses and the application of persuasive marketing strategies. Online merchants are establishing free delivery policies and offering substantial discounts as a result of the intensifying rivalry and the quantity of stores in unorganised sectors. Online grocers are growing because consumers want convenient, hassle-free delivery.

The Online Grocery Market - Segmentation
The Online Grocery Market fragrance concentrates market has been sub-classified into product type, purchaser type, delivery type, end-user.

On the basis of ingredient type, the Online Grocery Market is bifurcated into:
• Packed foods
1) Snacks- chips and crisps, salty snacks, dried fruits, mixed nuts, popcorn.
2) Baked products- cookies, cakes and pastries, breads and rolls, frozen desserts, confectioneries.
3) Breakfast and cereal- cereal and breakfast bars, granola and museli, energy boosting breakfast, others (syrups, pancakes, etc).
4) Ready to eat foods- instant noodles, pasta, sandwiches, smoked fish.
5) Ready to drink beverages- aspetic juice, iced tea, flavoured milk, soft drinks, energy drink, instant coffee, canned sodas, non-alcoholic drinks.
6) Dairy products- milk, yogurt, cheese, butter, and others.
7) Staples and cooking essentials- salt and spices, sauces, coffee/tea powder, pickles, oils/vinegar, honey/jam.
8) Fresh produce- fruits and vegetables, meat and seafood.
• others

On the basis of purchaser type, the market is segmented into:
• On time purchase
• Subscription
• others

On the basis of Delivery type, the market segmented into:
• Home delivery- company owner stores, third party stores
• Third-party stores
• Click and collect
• Others

On the basis of end-user, the market segmented into:
• Individuals
• Distributors
• Others

The Online Grocery Market -Regional Analysis
North America dominated the global Online Grocery Market, several significant companies are based in North America, including Walmart, Instacart, Amazon.com, Inc., Target, and The Kroger Co. Particularly in the United States, e-commerce sales are steadily increasing. The U.S. Department of Commerce's Retail Indicator Division estimates that e-commerce sales will reach USD 870 billion in 2021, up 14.2% from the previous year. Any potential increase in online sales numbers, however, may be threatened by the resurgence of in-store or offline purchasing in response to the lifting of limitations.

The Online Grocery Market - Key Market players
Global key players of Online Grocery Market include AEON Co., Ltd., Alibaba.com, Amazon.com, Inc., Blinkit (formerly Grofers), Instacart, JD.com, Inc., Natures Basket Limited, Rakuten, Reliance Retail (Reliance Fresh), Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), Target Brands, Inc., Tesco.com, The Kroger Co., and Walmart.

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Report scope
Global Online Grocery Market: Historical Years- 2018-2021
Global Online Grocery Market: Forecast Years- 2022-2030
Global Online Grocery Market 2022- USD 2778.4 billion
Global Online Grocery Market 2030- USD 350.55 billion
Global Online Grocery Market CAGR- 25.3%

Challenges
Despite the significant growth potential, the global online grocery market faces several challenges. One of the primary challenges is the logistics and supply chain management of delivering fresh produce and perishable items. Ensuring that the products are delivered on time and in good condition can be a daunting task.

Another challenge is the high cost of setting up and maintaining an online grocery store. The costs of technology, logistics, and marketing can be significant, making it difficult for small players to compete with larger companies.

Moreover, many customers still prefer the traditional brick and mortar shopping experience, and convincing them to switch to online shopping can be a challenge. Concerns over the quality of products, data privacy, and security issues can also hinder the market's growth.

Future Outlook
Despite the challenges, the global online grocery market's future outlook is bright. The increasing penetration of smartphones, the rise of social media, and the growing trend of e-commerce are expected to drive the market's growth further. Advancements in technology, such as the use of artificial intelligence and machine learning, will also revolutionize the online grocery shopping experience.

According to a report by We Market Research, the global online grocery market is expected to grow at a CAGR of 25.3% from 2023 to 2032, reaching $1,091.9 billion by 2028. The report also states that the Asia-Pacific region will be the fastest-growing market during this period.

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