Three Mainstream Trends Leading Chinese Cosmetic Packaging - Perspective from LUXEPACK Shanghai 2023

From April 13 to 14, Luxe Pack Shanghai held together concurrently with MakeUp in Shanghai. From the creative packaging design and everything brimming with oriental style, let's follow BeautySourcing to see what awaits us on the show floor.

Focus More to Green

Compared to European countries and the United States, China's sustainable beauty is still in its infancy. In 2021, China amended its regulations making it possible for some companies to import ordinary cosmetics without the need for animal testing. In recent years, domestic beauty packaging companies was in a state of transition, they gradually started to launch more products that focus on the concepts of sustainability.

Tube packaging pioneer UDN presented its new one-piece tube (also an award winner of LUXEPACK In Green), which reduces resin usage by up to 55%. "This tube cutting the sleeve thickness and integrating the tube head and closure in one component while preserving the functionality of the dispensing closure in the user-friendly package." noted sales manager of UDN. Clear packaging specialist Hip Lik Group, introduced packaging boxes with 100% post-consumer recycled content that have been certified by SCS Global Service.

MZPACK TECH presented their revolutionary PUM biodegradable materials packaging, which uses calcium carbonate (CaCO3) as its main component. Besides, the company added 10% natural materials like lavender, straw, and dendrobe to bottle cap production to reduce plastic usage, which received significant attention on site. "We can increase the content of natural materials to be more eco-friendly, but the cost will be correspondingly higher." said marketing manager of MZPACK.

Tell the Unique Oriental Story

When it comes to the design-related topic, China is still regarded as a unique market, which is even different from other Asian countries. Colors, shapes, connotations are culturally specific. Chinese style design blossoming in the cosmetic industry, with more exhibitors introducing designs with unique Chinese elements.

ANRAN Inspired by ancient Chinese fairy tales including Shan Hai Ching, creates the perfume packaging full of traditional Chinese aesthetics. Yuan Ying, Meng Po, Fu Su... the designs were presented with Chinese calligraphy and other Chinese specific symbols. "Nowadays, Chinese elements with mysterious are very popular in Europe and America...this series of packaging are not only for domestic but also aim at foreign market." said ANRAN.

And in traditional Chinese culture, red is a highly symbolic color, reminiscent of luck and prosperity; gold is seen as the royal and luxury color. Packaging that uses these colors can be found everywhere on the show floor.

Reshaping Perfume Preference

Gen-Z is playing a significant role in transforming China's fragrance market. China has low perfume penetration, but some significant changes on-site indicate an increase in niche fragrance demand.  

The special project: the Future of Fragrance, showcased by NACCA, invites us to open our imaginations and look forward to the future of the Chinese perfume industry. Examine the cultural dimension of Hangzhou, including the West Lake, Qiantang River Bridge, China Tea Museum... highlighting young designers' free imaginations.

LUXEPACK Shanghai partnered with Centdegres to presented "5S", a sensory fragrance experiencing activity to discover merging Chinese culture and innovative packaging design. "More than other beauty categories, fragrance provides Chinese brands focused on creativity and innovation with an opportunity to tap into cultural ideals. There will be a legitimacy and capacity to speak about Chinese culture in a way that is stronger than with other beauty products." comments Matthieu, China General Manager of Centdegres.

The next stop, BeautySourcing will be at China Beauty Expo 2023, May 12-May 14. As a beauty supply chain marketplace, we will dedicate to figure out more trend and innovative products in the industry. Keep up latest trend and be posted on the No .1 beauty supply chain marketplace, please register to be our buyer or supplier.

Bijou Wu
BeautySourcing.com
Marketing Manager
Tel: +1-646-653 2838
Email: Bijou.Wu@beautysourcing.com
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This release was published on openPR.