Video Streaming Market Size is Projected to Reach US$ 183.2 Billion by 2027, Industry CAGR 19.8% | IMARC Group

According to the latest report by IMARC Group, titled "Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global video streaming market size reached US$ 61.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 183.2 Billion by 2027, exhibiting a growth rate (CAGR) of 19.8% during 2022-2027. 

Video streaming represents the process of sending media content in a stream of compressed data over the internet. It usually relies on an active internet connection and a player for uncompressing the file, which allows sending of the video data to the display and the audio data to the speakers. In line with this, it enables viewers to access videos in real-time instead of downloading files, thereby eliminating the need for extra storage space. Video streaming provides convenience and immediate access to content. As such, it is extensively utilized for numerous business activities that aid companies in modernizing day-to-day operations, such as scheduling meetings, live table conferences, communicating with customers internally, etc.

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Video Streaming Market Trends:

The growing utilization of mobile phones and the increasing penetration of the internet are primarily driving the video streaming market. Additionally, the inflating popularity of over-the-top (OTT) media services is further catalyzing the market growth. Besides this, the escalating demand for video-streaming solutions in schools, universities, and colleges, as they offer enhanced learning processes via visual recordings of webinars and courses, is acting as another significant growth-inducing factor. Moreover, the rising utilization of live streaming by businesses, as it helps in promoting their product and services and improving their brand and customer engagement activities, is positively influencing the global market. Apart from this, it also finds wide-ranging applications in mandated sessions, town hall meetings, court hearings, professional conferences, staff training, etc., which is stimulating the market growth. Furthermore, the rising technological advancements that aid in cinematography, voice-overs, scriptwriting, editing, and other aspects of video production and uploading are expected to fuel the video streaming market over the forecasted period.

Video Streaming Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the video streaming market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

Akamai Technologies Inc.
Amazon Inc.
Brightcove Inc.
Comcast Corporation
Google LLC (Alphabet Inc)
Hulu LLC (The Walt Disney Company)
Iflix (Tencent Holdings Ltd.)
International Business Machines Corporation
Kaltura Inc.
Microsoft Corporation
Netflix Inc.

Key Market Segmentation:

The report has segmented the video streaming market on the basis of component, streaming type, revenue model and end user.

Breakup by Component:

Solution
IPTV
Over-the-top
Pay TV
Services
Consulting
Managed Services
Training and Support

Breakup by Streaming Type:

Live/Linear Video Streaming
Non-Linear Video Streaming

Breakup by Revenue Model:

Subscription
Transactional
Advertisement
Hybrid

Breakup by End User:

Personal
Commercial

Breakup by Region:

North America
Asia Pacific
Europe
Latin America
Middle East and Africa

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:                                                           

Market Performance (2016-2021)
Market Outlook (2022-2027)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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