Feminine Hygiene Products Market Size 2021 At More Than 5.2% CAGR By 2028 | Top Key Players are Procter & Gamble, Unilever, Kimberly-Clark and Others

The global feminine hygiene products market size was valued at USD 37.2 billion in 2021 and is estimated to reach USD 54.5 billion by 2028, recording a CAGR of 5.2% during the forecast period. Personal care product sales have experienced a significant transition recently. The use of feminine hygiene products has significantly increased as a result of increased awareness of hygiene, the availability of cheap, easy-to-use disposable products, and strengthening government initiatives to promote the use of hygiene products in rural areas of emerging countries.

Personal care items used by women for , vaginal discharge, and other genitalia-related bodily functions are referred to as feminine hygiene products. They are essential in preserving a woman's reproductive health and promoting proper intimate hygiene practices to prevent any infections. Global demand for feminine hygiene products is skyrocketing as women's awareness of personal hygiene and their propensity to use practical and easy sanitary products both increase.

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Key Players to Provide Affordable Sanitary Pads to Promote Feminine Hygiene

In order to promote feminine hygiene, a number of major players are providing affordable sanitary pads. Businesses typically introduce newly developed products in developing and potential markets to increase their market share and revenue. In order to increase the attraction of their products to consumers, the biggest competitors in the market are also taking a variety of factors into consideration.

Major Players Driving the Growth of the Feminine Hygiene Products Market:
• Procter & Gamble
• Unilever
• Kimberly-Clark
• Kao Corporation
• Essity AB
• Johnson & Johnson Services, Inc.
• Ontex BV
• The Flex Company
• Bodywise (UK) Limited
• Lil-Lets
• TZMO SA
• Hengan International Group Company Ltd.
• Others

Supermarkets/Hypermarkets Segment to Dominate Market Share Owing to Convenience of Accessibility
On the basis of the distribution channel, the global feminine hygiene products market is segmented into supermarkets/hypermarkets, specialty stores, beauty stores and pharmacies, online & others. The supermarkets/hypermarkets segment has dominated the market share in 2021 and is anticipated to continue to grow significantly during the projection period due to several factors such as the convenience of accessibility and the trust that comes with buying products offline.
On the other hand, the online segment is expected to increase at the fastest rate in the upcoming years due to the discounts and offers made available by e-commerce channels as well as the spike in sales brought on by the Covid-19 pandemic, hence contributing to the expansion of the market for feminine hygiene products globally.

Rising Awareness of Menstrual Health and Female Literacy to Augment Market Growth:-
The primary requirement for humanity to end poverty and change society's mentality is literacy. As they develop concurrently, literacy and health are directly correlated. The literacy aspect also contributes to the growing female workforce. Women and young girls would likely be able to realize their full potential if menstrual health hygiene management was implemented.

In the past ten years, international agencies and organizations such as UNESCO have sponsored efforts to increase young women's reading rates in both developed and underdeveloped nations. Rising female literacy is anticipated to have a favorable effect on the market for feminine hygiene products globally, and is thus closely related to the growing use of feminine health products. The popularity of the product is a result of rising awareness about maintaining menstrual health and the rising need for getting rid of bad odors.

SEGMENTATION
By Nature
• Disposable
• Reusable

By Product Type
• Sanitary pads/napkins
• Menstrual cups
• liners
• Tampons
• Disposable razors and blades
• Others

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By Region
• North America
• Europe
• Asia Pacific
• The Middle East & Africa
• South America

Asia Pacific to Lead Market Share Due to Inclination Towards Maintaining Personal Hygiene:-

Asia Pacific is predicted to hold the largest share of the global market for feminine hygiene products due to the increasing number of women in China and India and their inclination to maintain personal hygiene. For instance, the Janaushadhi Suvidha scheme, which the Indian government launched, will invest Rs 12,000 crores in sanitary pads to make them easily accessible in rural areas. High-net-worth individuals (HNIs) and businesses were to be included in the government's initiative to help provide sanitary products to underprivileged women across the nation. These factors will increase the demand for feminine hygiene products even more.

However, North America is anticipated to experience the highest growth rate throughout the projected period of the global market for feminine hygiene products due to rising disposable income, improved living conditions, and the adoption of better hygienic practices. For instance, in order to provide good healthcare, the Federal Bureau of Prisons in the United States of America provides every female prisoner with a supply of enough pads for free.

Why Purchase the Report?
• The report includes information such as market dynamics scenario, opportunities and challenges during the forecast period
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Regional, sub-regional, and country-level data include the demand and supply forces along with their influence on the market.
• The competitive landscape comprises a share of key players, offering products, relevant financial information, recent developments, SWOT analysis, and strategies.
• Understand the current market scenario and viability of the global market over the forecast period.

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Some of the key questions answered in this report:
• What can we estimate about the anticipated growth rates and also the global feminine hygiene products industry size by 2028?
• What will happen in the coming existing and emerging markets?
• What will the market development pace of market?
• Which are the five top players in feminine hygiene products market?
• How will the feminine hygiene products market change in the upcoming years?

TABLE OF CONTENTS-
Chapter 1. Executive Summary
Chapter 2. Research Methodology
Chapter 3. Market Outlook
Chapter 4. COVID-19 Impact On feminine hygiene products Market
Chapter 5. Global feminine hygiene products Overview, By Disease Type, 2017 - 2030(USD Million)
Chapter 6. Global feminine hygiene products Overview, By Type, 2017 - 2030(USD Million)
---------Continued

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Key Industry Developments -

● To celebrate International Women's Day in March 2022, Soothe Healthcare established a new production facility in Noida. From 500 million to one billion units annually, the corporation sought to increase its production capacity.
● January 2021- In order to use polymers for feminine hygiene products in the disposable diaper carbonization recycling system, Kao Corporation, and Kyoto University have invested in research and development and are performing verification testing. The company's goal is to turn spent disposable diapers into carbon material by carbonizing them.

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