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Virtual Reality Content Creation Market Research Report | Industry Size USD 46.5 Billion by 2026

04-10-2023 08:22 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Virtual Reality Content Creation Market

Virtual Reality Content Creation Market

The virtual reality content creation market size was valued at $431.3 million in 2018, and is projected to reach $46.5 billion by 2026, growing at a CAGR of 77.10% from 2019 to 2026.

Virtual reality (VR) is among one of the key technologies that provides interactive virtual experiences to end-users. VR content is the data that helps end-user to experience the VR environment. For example, a VR software game displays virtual simulations to the end-user and allows them to interact with the virtual environment. Increase in demand for head-mounted display (HMDs) in gaming and entertainment sector due to its virtualization ability is a key factor expected to drive the growth of the global virtual reality content creation market.

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Based on content type, the videos segment dominated the overall virtual reality content creation market in 2018, and is expected to continue this trend during the forecast period. This is attributed to rise in demand for virtual reality content among the gaming industry that provides immersive videos for exquisite experience,

Moreover, high demand for virtual reality video content from various industry verticals is a major factor anticipated to drive the growth of this segment in the global VR content creation market. For example, in gaming industry the video games are developed by using various software simulations that replicate the virtual reality video segment real-world with the help of captured videos. Furthermore, 360 Degree Photos segment witnessed significant growth in the virtual reality content creation market share in 2018 and is further expected to continue this drift during the forecast period.

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The gaming industry dominated the virtual reality content creation market in 2018 and is expected to proliferate the adoption of virtual content during the forecast period. This is attributed to the rise in number of virtual reality games launched and the development of virtual reality gaming equipment.

Further, the healthcare segment is expected to witness the highest CAGR during the forecast period as the healthcare industry is opting for digitalization solutions and are inclining toward increase in its clinical trials through technological advancements. This in turn creates lucrative opportunities for the players operating in the global market which in turn is expected to drive the virtual reality content creation market growth in the coming years. Furthermore, the automotive industries have witnessed significant growth rate in 2018 and is further expected to increase its adoption during the forecast period.

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Some of the key market players profiled in the report include Blippar, 360 Labs, Matterport, Koncept VR, SubVRsive, Panedia Pty Ltd., WeMakeVR, VIAR (Viar360), Pixvana Inc., and Scapic.

Major players operating in this market have witnessed high growth in demand for high quality virtual reality content especially due to rise in consumers demand for virtual reality applications. This study includes virtual reality content creation market analysis, trends, and future estimations to determine the imminent investment pockets.

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