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Global Discount Events and Experiences Market to Generate $202.6 Billion by 2031, States the Report by Allied Market Research

04-04-2023 07:56 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Allied market research

Global Discount Events and Experiences Market to Generate

A lead analyst at AMR highlighted that the discount events and experiences market across Asia-Pacific is anticipated to witness the fastest CAGR during the forecast period.

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Allied Market Research published a research report on the discount events and experiences market. The findings of the report states that the global market for discount events and experiences generated $77.4 billion in 2021, and is projected to reach $202.6 billion by 2031, witnessing a CAGR of 7.6% from 2022 to 2031. The report offers valuable information on changing market dynamics, major segments, top investment pockets, and competitive scenario for market players, investors, shareholders, and new entrants.

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"The rising penetration of internet, social media, and e-commerce is favoring democratization of information among the global consumers, which is expected to have a significant influence on the growth of the global discount events and experiences market in the foreseeable future." said Roshan Deshmukh, Manager, Consumer Goods at Allied Market Research.

The report provides insights on drivers, restraints, and opportunities to help market players in devising growth strategies and capitalizing on opportunities. The growth of the discount events and experiences market is owed to the high penetration of the internet and social media worldwide, an increase in e-commerce activities, the growing tourism sector, rise in consumer disposable income, rise in the use of digital systems and surge in booking of tickets through online booking websites. On the other hand, rise in customer spending on recreational and leisure events is expected to offer lucrative opportunities for the market in future.

The report provides a detailed scenario of the impact of the Covid-19 pandemic on the discount events and experiences market globally. The outbreak of the pandemic positively impacted the discount events and experiences market due to the implementation of global lockdown leading to the halt of tourist activities and the closure of spas, fitness centers, and theaters. There were restrictions on travel via land, sea, and air, which affected the growth of the global market. Reduction in the income of people, rise in layoffs, temporary shutdown of large and small enterprises, and lack of employment opportunities during the pandemic hindered the growth of the market.

The report offers a detailed segmentation of the global discount events and experiences market based on service type and region. These insights are helpful for new as well as existing market players to capitalize on the fastest growing and largest revenue generating segments to accomplish growth in the coming years.

In terms of service type, the food and drink segment is expected to hold the major share of around one-fifth of the global discount events and experiences market in 2031. The sightseeing segment, however, would cite the highest CAGR of 8.7% from 2022 to 2031. The other segments studied in the report are driving, spa and beauty, tour and travel, sports, theater and events, arts and crafts, and others.

By region, the market across Asia-Pacific captured the largest share in 2021, capturing nearly one-third of the global market and is likely to dominate the global discount events and experiences market share in 2031. The same market is projected to lead the market in terms of revenue and register the fastest CAGR of 9.4% during the forecast period.

Leading market players of the global discount events and experiences market analyzed in the report include Groupon, Inc., Eventbrite, Inc., Zoutons, GrabOn, Virgin Experience Days, Activity Superstore, Buyagift, Red Letter Days, Gfm Clearcomms, ENTERTAINING ASIA, CL Events, Vagaro Inc, Clarion Events Limited, DRPG Group, and ANSCHUTZ ENTERTAINMENT GROUP.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to offer business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains.

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