Press release
Asia Pacific Digital Out-of-Home Advertising Market to Hit US$ 17.9 Billion by 2028 | With a CAGR of 13.07%
Digital OOH Advertising Demand in Asia
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Market Outlook:
Digital out-of-home (OOH) advertisement refers to digitized display advertising powered by digital signage technologies. These advertisements are displayed on real estate present in various locations that are publicly accessible. They are generally installed at bus shelters, medical waiting rooms, airports, railway stations, shopping malls, retail stores, movie theatres, and major roadways. Digital OOH advertisements are an incredibly affordable way to reach a broad audience and build brand awareness. As compared to traditional printed media advertisements, digital OOH advertisements utilize digital screens that are dynamic and can activate the correct message to the target audience at the right time.
DOOH Demand and Trends in APAC:
The increasing utilization of digital OOH advertisements in the transportation industry is one of the key factors driving the DOOH market growth in Asia Pacific. In line with this, the rising demand for digital content and information relevant to travelers through interactive commercials and various modes of advertisement, such as billboards, kiosks, and signboards, is acting as another growth-inducing factor. Apart from this, the increasing internet penetration, along with the integration of the Internet of Things (IoT) and artificial intelligence (AI) to deliver contextually relevant, intelligent, and real-time content, is providing an impetus to the market growth. Other factors, including the growing infrastructural development in the region, the increasing number of shopping complexes and malls, and rising expenditure capacities by industries on outdoor advertising, are anticipated to drive the market growth.
Key Market Segmentation:
The report has segmented the market into the following categories:
Breakup by Format Type:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Breakup by Application:
Outdoor
Indoor
Breakup by End Use Industry:
Retail
Recreation
Banking
Transportation
Education
Others
Breakup by Country:
China
Japan
India
South Korea
Australia
Indonesia
Others
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