Onsite personalization platform trbo joins MACH Alliance

Munich, 7 March 2023 - As of today, trbo, the leading onsite personalization platform, becomes a certified member of MACH Alliance, a non-profit organization dedicated to helping companies navigate the complex modern technology landscape.

The Alliance's mission is to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise technology. It drives awareness among enterprises of the benefits of open and modern, best-of-breed ecosystems that provide flexibility and openness as a key differentiator. Like all members, Munich-based personalization platform trbo had to meet strict certification standards before joining the Alliance as a certified vendor.

"A composable commerce approach allows for businesses to select and compose only the best-of-breed components they need into a custom application stack," said Casper Rasmussen, MACH Alliance president. "With trbo we have added a personalization solution to our member portfolio, an important component for enabling companies to meet constantly rising consumer demands."

"Being part of the MACH Alliance is just the right step for us. trbo is set-up as an open and platform-agnostic architecture, allowing for data exchange and enrichment always with the focus to provide users with a highly personalized experience," says Felix Schirl, CEO of trbo. "Together with the other members we can approach clients offering a customized solution matching their needs, but also to better understand the market to evolve to an even better product in the future."

The MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, aims for businesses to have a high level of control and agility in order to meet their customers' demands - not only today but also tomorrow.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on LinkedIn.

trbo GmbH
Mona Philippi
Head of Marketing
Leopoldstr. 41 | 80802 Munich
E: presse@trbo.com
T: +49 (0) 89 - 215 36 68 0

trbo is the leading technology provider for dynamic onsite personalization, optimization and testing. trbo's AI-driven onsite personalization platform allows users to customize website content, A/B and multivariant test, and serve recommendations down to the individual level using machine learning. trbo's self-learning algorithm analyzes user behavior based on 50+ visitor characteristics, creating highly personalized, unforgettable website experiences for their customers. Incredibly agile and easy to use, trbo's toolset allows users to make changes in real time and serve their customers' needs right away.
Major retailers, publishers, and manufacturers across all industries such as L'ORÉAL, WeightWatchers, Eddie Bauer, Faber-Castell, Zwilling, and many more rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl with global headquarters in Munich, Germany and US headquarters in Miami, Florida.
Since 2023, Chatchamp is part of the trbo organization and complements the broad offer with Guided Selling and Chatbot solutions.

This release was published on openPR.