Press release
In-app Advertising Market Size, Share, Trends | Growth 2022-2027
In-app Advertising Market
In-app advertising refers to a revenue stream for mobile apps wherein developers are paid to serve advertisements to their users. It fits the screen and aids in improving consumer engagement. It enables advertisers to promote their products and services and provides a better consumer experience than advertising within the mobile web, which is compressed and unappealing to users. Moreover, it facilitates advanced location-targeting features and offers a user-friendly interface. At present, it is extensively used in messaging, entertainment, gaming, online shopping, and payment and ticketing applications across the globe.
In-app Advertising Market Trends:
The growing adoption of mobile devices, such as smartphones, laptops, and tablets, and the increasing accessibility of high-speed internet represent one of the primary factors positively influencing the market. In line with this, the large-scale use of mobile applications in online gaming that allow advertisers to promote their products and offer rewards in the ad space is bolstering the market growth. In addition, key market players are using in-app advertising to expand their consumer base and produce quality leads. They are also incorporating multiple advertisement formats, such as banners, interstitials, and video units. Furthermore, the expansion of e-commerce applications to facilitate the purchase of goods and services through mobile applications is driving the market.
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Global In-app Advertising Market Coverage and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Amobee Inc. (Singapore Telecommunications Limited)
Apple Inc.
BYYD Inc.
Chartboost Inc.
Facebook Inc.
Flurry Inc. (Verizon Media)
Google AdMob (Google Inc.)
InMobi (InMobi Pte Ltd.)
MoPub Inc. (Twitter)
One by AOL (AOL)
Tapjoy Inc.
Tune Inc.
The report has segmented the market on the basis on region, advertising type, platform and application.
Breakup by Advertising Type:
Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Others
Breakup by Platform:
Android
iOS
Others
Breakup by Application:
Messaging
Entertainment
Gaming
Online Shopping
Payment and Ticketing
Others
Breakup by Region:
North America: (United States, Canada)
Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
Latin America: (Brazil, Mexico, Others)
Middle East and Africa
Ask Analyst for Customization and Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/in-app-advertising-market
Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
Other Related Reports:
Industrial Sensors Market: https://www.openpr.com/news/2915615/industrial-sensors-market-size-share-growth-and-forecast
Fitness App Market: https://www.openpr.com/news/2915633/fitness-app-market-size-share-growth-analysis-report-2027
Wearable Medical Devices Market: https://www.openpr.com/news/2915648/wearable-medical-devices-market-share-report-2022-2027
Test And Measurement Equipment Market: https://www.openpr.com/news/2927434/test-and-measurement-equipment-market-size-share-forecast
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