Press release
Telecom Analytics Market 2022-27 | Size, Share, Growth, Industry Analysis and Forecast
Telecom analytics is a process wherein communication service providers examine data to produce actionable insights, which help in improving customer experience, loyalty, and increasing efficiencies. It involves data mining, text analytics, forecasting and optimization, and descriptive and predictive modeling. It assists in decreasing operational costs and maximizing profits by increasing sales, reducing fraud, and facilitating risk management. Moreover, it assists in communicating with subscribers about their usage, spending, and purchase, and recommending profitable offers to subscribers during the ordering process.
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Telecom Analytics Market Trends and Drivers:
At present, telecom companies are relying on telecom analytics to reduce churn, prevent revenue loss, improve the quality of customer service, and reduce marketing and sales cost. This, in confluence with the increasing demand for streamlining operations, represents one of the key factors positively influencing the market. In line with this, increasing cases of data breaches and cyberattacks in networks are catalyzing the demand for telecom analytics across the globe. Moreover, key market players are increasingly adopting advanced technologies, such as artificial intelligence (AI) and machine learning (ML) platforms, to reduce risk and automate analysis processes. They are also incorporating the internet of things (IoT) and big data in analytics tools to support customer understanding and cost efficiency.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Component:
Solution
Services
Breakup by Deployment Mode:
Cloud-based
On-premises
Breakup by Organization Size:
Large Enterprises
Small and Medium-sized Enterprises
Breakup by Application:
Customer Management
Network Management
Sales and Marketing Management
Risk and Compliance Management
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Adobe Inc.
Cisco Systems Inc.
Dell Technologies Inc.
International Business Machines Corporation
Oracle Corporation
SAP SE
SAS Institute
Sisense Inc.
Tableau Software (Salesforce.com Inc.)
Teradata Corporation
TIBCO Software Inc.
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