Dream or illusion? 1886 latest drop plays with reality.

1886, the Riyadh-based label that brought streetwear on the streets of Saudi Arabia for the first time, is known among Gen-Zers and millennials for the unmistakable futuristic style and the edgy look. This season, Fahad Al Jomiah and Khalid Aljammaz, the two young founders behind the label transport us to a new dimension, suspended between dream and reality, sleep and awakening. Inspired by the iconic movie The Matrix, 1886 latest collection called Sleeping Dystopia, brings us to a utopic state where we can reconnect with ourselves though our dreams and desires- find our inner resources to cope with today's challenge.
Their signature sweatshirts could not be missing from the collection; this time featuring a series of amusing characters that ironically describe different personalities. From the foodie to the psycho, from the famous to the nerd, 1886 do not fail to remind us to celebrate everyone's differences and appreciate the uniqueness that each one of us holds. A manifesto to unity and love for each other that translates the profound social and cultural transformation happening in Saudi Arabia with a message that elevates individuality, imperfections, and awkwardness without scrutiny.

1886
Allah Almathal street
61081-11565 Riyadh, KSA

Press enquiries
Elevate PR and Communications
Francesca Venturi
+393889582855

Founded and established in 2016 by Fahad Al Jomiah and Khalid Aljammaz at the time still two college students, 1886 is a streetwear brand that aspires to create urban and contemporary clothing for men and women looking for comfort with an edge. The duo, originally from Saudi Arabia, met for the first time in London, where they were both studying. Their friendship and shared interest for music, art, design, and street-style movements gave them the idea of incorporating these elements under one label and launching the first Saudi streetwear brand, one that would appeal to the Kingdom's young generation. Soon after,1886 was born. The brand name, derived from the unpretentious merging of their university dorm room numbers, quickly became epitome of the aspirations of the Saudi community. Driven by the label's unbiased DNA, the line caters for all body types, shapes and sizes, and is primarily made up of staple jumpers, oversized hooded sweatshirts and slouched jogging pants each of which can be effortlessly mixed and matched with existing pieces in a go-to, street-inspired, capsule wardrobe.

This release was published on openPR.