1886 ANNOUNCES COLLABORATION WITH ITALIAN STREET ARTIST GIOELE CORRADENGO IN THE OCCASION OF THE OPENING OF THE POP UP STORE IN KAFD

1886, the Riyadh-based label known to bring urban apparel in the streets of the Kingdom of Saudi Arabia for the first time, announces the opening of a new exciting pop-up in King Faisaliah Financial District.

In this occasion, the Saudi brand treats its loyal customers with the presence of the Italy-born street artist Gioele Corradengo, aka Sexdreams. Gioele will be a special guest at the pop up from November 15th to November 20th to personalize fifty 1886 basketballs with its unmistakable style made by punchy lines phrases mixed with hyper colored graphics.
A protagonist of the Milanese-streetwear scene, his art has been called primitive due to his ability to draw simple subjects to which he gives a different soul.

"We love the fresh, youthful and contemporary approach to art of Goiele Corradengo" says 1886 co-founder Fahad Al Jomaiah. "His language that appeals straight to Generation Z and millennials resonates with our brand's identity".

"His art gives free rein to everyone's dreams in a creative and authentic way. We are incredibly excited to host Gioele in Riyadh." echoes co-founder Khalid Al Jammaz.

Meteb Awad Alzaid, partner and brand co-owner, comments: "For 1886, individual expressive potential is an immense asset. Through this collaboration We want to give resonance to the creativity of the young generations who believe in their passions and put the youth culture on stage".

The pop-up store in KAFD, presents the latest fall/winter collections in its signature sleek, futuristic atmosphere, with the intent to elevate the human expressive abilities
using new technologies and new materials' experimentation.

Speaking about this unique partnership Gioele Corradengo comments: "Arab culture has always fascinated me, I think it is one of the most incredible places in the world, my collab with 1886 is a meeting between a clean and a colorful world, different but ultimately very similar."

Highly irreverent, punk and visionary, the collaboration between 1886 and Sexdreams is set to move the crowd of Riyadh.
1886 pop up opens its doors on November 15th.

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Elevate PR & Communications
Francesca Venturi
Via Guido Banti 46, 00191 Roma, Italia
francesca@elevateprandcommunications.com
Tel: +39 388 958 2855.

About 1886

Founded and established in 2016 by Fahad Al Jomiah and Khalid Aljammaz at the time still two college students, 1886 is a streetwear brand that aspires to create urban and contemporary clothing for men and women looking for comfort with an edge. The duo, originally from Saudi Arabia, met for the first time in London, where they were both studying. Their friendship and shared interest for music, art, design, and street-style movements gave them the idea of incorporating these elements under one label and launching the first Saudi streetwear brand, one that would appeal to the Kingdom's young generation. Soon after,1886 was born. The brand name, derived from the unpretentious merging of their university dorm room numbers, quickly became epitome of the aspirations of the Saudi community. Driven by the label's unbiased DNA, the line caters for all body types, shapes and sizes, and is primarily made up of staple jumpers, oversized hooded sweatshirts and slouched jogging pants each of which can be effortlessly mixed and matched with existing pieces in a go-to, street-inspired, capsule wardrobe.

About Sexdreams

Gioele Corradengo, better known by the name Sexdreams, is a Milanese artist born in 1996. He began the search for his own art by making graffiti with a group of friends, discovering shortly after his true creative nature: irreverent, punk and dreamy. In a short time Gioele established himself on the Italian and international underground scene, thanks to the use of short phrases mixed with drawings and colorful graphics suspended between reality and fantasy. The Milanese artist has left his signature graffiti in several showcases with some of the coolest Italian brands, sealing important collaborations such as Antonia and La Rinascente, Disclaimer and KFC.

This release was published on openPR.