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Ukrainian food shelves in the US supermarkets

01-26-2023 10:10 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Ucare

/ PR Agency: none
Ukrainian food shelves in foreign supermarket

Ukrainian food shelves in foreign supermarket

The Ukrainian initiative Ucare designed to open Ukrainian food products to the world. A 'breadbasket of Europe', a leading player in food markets, with its unique natural conditions, large fertile land. Ukraine cannot be excluded from global players. Over the 8 months of the war, 12+ million tons of food from 8 agricultural crops were exported from Ukraine. Only in the first decade of August, almost 2 million grains were exported, the largest amount of corn was shipped - 776,000 tons and wheat - 339,000 tons, while for the whole of July it was 3 million tons.

What UCARE is:
In response to all the challenges, the leaders of the Ukrainian food market united in the UCARE by FoodTechShelf initiative. The first unique international impact project to support Ukrainian food producers. UCARE is not a national program, but due to the importance of the project, it cooperates with a number of government agencies. We establish bridges between Ukrainian food producers and retailers in Europe and the USA, creating special 'Ukrainian shelves'; in foreign supermarkets. Thanks to UCARE support foreign retailers are able to create a single channel to deal with Ukrainian companies and shelves with the best Ukrainian products in stores.

All products comply with EU and USA standards,logistics, product acquisition, marketing, operational work done by UCARE.

UCARE objectives:
-Support Ukraine's economy:
-High-quality, delicious Ukrainian products on the supermarket's shelves all over the world to 'TASTE THE REAL UKRAINE'
-Assist Ukrainian producers to replace losses in the domestic market through the exports
-A simple and profitable way for consumers to support Ukraine purchasing local products, receiving the best from Ukraine in response
-Innovative
Form Ukraine's FOODTECH ecosystem contributing the emergence and innovative food products scaling and technologies in food production
-Provide assistance to people in need by supporting a number of social and humanitarian projects - 50% of the project's profits go to proven charitable foundations (TABLETOCHKI, UANIMALS, etc)

WHAT UCARE DOES?
Ucare creates a permanent channel with Ukrainian manufacturers for the partner retail chain: placing custom landing with requests on the project platform, provide targeted traffic, conduct one-time scouting among more than 2000 Ukrainian manufacturers and provide information on all targeted and verified manufacturers and their products.
-Primary negotiations, collecting and structuring data and preparing information that allows retailer to quickly make effective decisions on goods purchase.
-Logistics providing, monitoring shipments, money transfers and documents
-Provides a set of ready-made marketing and communication texts and designs for promotion of the "Ukrainian shelf" in the partner stores and help to adapt them, taking into account the specifics of the retail chain
Report on the funds allocated to charitable projects, provide press releases about the participation of the partner and its consumers in the assistance provided

UCARE is already negotiating with chains whose headquarters are based in the UK, Germany, USA, Hungary with stores widely represented: Tesco, Kaufland, Albert, Lidl, Sainsbury's, Kroger and others.

UCARE counts on extensive cooperation with retail chains since prices have become even more attractive with the abolition of customs duties on Ukrainian goods and our complex solutions have simplified the organizing deliveries and allow us to pay special attention to goods display and unique communication with the consumer. A pleasant experience customers want to return again and again.

Advantages for retailer:
Commercial: increase consumer loyalty by creating a 'Ukrainian shelf' and participating in Ucare project. Innovative: a new range of products at attractive prices. Operational: long-term relations with UCARE as reliable operator, aggregating food supplies from the best Ukrainian producers, increase revenue and profits. Marketing: powerful information occasion and strong promotion as a partner, links to a relevant sites and visual content. Social and charitable additional recognition.

As of today, UCARE includes ~300 manufacturers ready to export. Join Ukraine's victory. Ukraine cares about the world. The world cares about Ukraine.

To contact us retail@ucare.foodtechshelf.com
For media inquiries: press@ucare.foodtechshelf.com +353879005860

UCARE - BS EUROPE OU
K. Kärberi tn 16-33, Lasnamäe linnaosa, Tallinn, Harju maakond, 13812
press@ucare.foodtechshelf.com
+353879005860

Ucare is a special project initiated by the leaders of the Ukrainian food market with the assistance of the FoodTechShelf international impact project, with the help of which a large grocery retailer will be able to support Ukrainian producers by creating a channel for working with Ukrainian companies, and create the shelves with popular Ukrainian products in the stores. And Ukrainian producers, in their turn, will be able to easily get into the largest retail chains around the world.

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