Womens Activewear Market Size Hits $216,868 Million by 2025 | Key Player - Marmot, Patagonia, Mountain Hardwear, Vie Active, LLC

The global women's activewear market was valued at $119,078 million in 2017, and is expected to reach $216,868 million by 2025, registering a CAGR of 7.7% from 2018 to 2025.

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Activewear is a utility clothing used for physical activities such as sports and fitness. It is used for optimum performance supported with comfort in sports activities. In addition, it is widely accepted by fitness enthusiasts and sports enthusiasts due to its physical activity boosting features such as enhanced grip, wicking function, and adequate comfort. Moreover, bi-flexibility, easy drying, resistance to water & most chemicals, and other advantages fuel its adoption among consumers.

Increase in disposable income, improved lifestyle, and customer consciousness toward health & fitness are expected to boost the women's activewear industry during the forecast period. Furthermore, adoption of the athleisure wear as casual & office clothing and rise in number of customers participating in various physical activities fuel the growth of the women's activewear industry. However, presence of counterfeit brands, high cost of designing, and volatile cost of raw material, are expected to restrain the market growth.

The women's activewear market is anticipated to witness strong growth, owing to shift in trend toward athleisure wear and rise in sports & fitness awareness. In addition, increase in initiatives by government and private organizations to boost the participation of youth and old population fosters the market growth. Moreover, rise in women empowerment campaigns and programs is anticipated to increase the female customer base for activewear market and other sports-related markets. Neoprene fabric offers advantages such as superior water resistance, adequate surface friction, and high flexibility, which enhance the performance of athletes, thereby fueling the demand for rash guard and other water-sports activewear.

Bottom wear product type governs the market

In 2017, the bottom wear segment garnered about one-third of the market and is expected to continue its dominance throughout the study period, owing to remarkable stretchability and enhanced comfort. However, the outerwear segment is expected to manifest the fastest CAGR of 9.1% through 2025, owing to ease of availability in all sizes alongside featuring trending graphics and designs. The other segments analyzed in the report include top, innerwear & swimwear, and others.

Spandex segment would portray fastest growth

The spandex segment is estimated to manifest the fastest CAGR of 8.9% during the forecast period as it is dye-friendly and is resistant to abrasion and toxic effects of body oils. However, the polyester segment held about 40% of the total share in 2017, owing to its quick drying and easily washable characteristics coupled with its ability to resist wrinkles, abrasion, and various chemicals. The report analyzes several other fabric types including nylon, neoprene, polyprolylene, cotton, and others.

Major distribution channels

The report analyzes the two major distribution channels namely online and offline. In 2017, the offline segment contributed the largest share, accounting for about 60% of the total market revenue, owing to the growing consumer preference for experiencing the texture, design, or look of the apparel before buying. However, the online segment is expected to witness the fastest CAGR of 8.8% during the study period, owing to facilities such as home delivery, ease of payment, and accessibility of numerous brands from online distribution channels.

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$40-$60 price range holds the largest market share

The $40-$60 price range segment held the largest share in the global activewear market in 2017, contributing about one-third of the total market revenue. This results is due to the rise in demand for activewear with high comfort along with increased spending capacity of consumers. However, the $20-$40 price range segment is expected to witness the fastest CAGR of 8.8% during the study period, owing to surge in middle-class population. The other price ranges taken into consideration are below $20 and $60 & above.

North America to become largest contributor

North America dominated the global activewear market in 2017 and is expected to maintain its lead throughout the forecast period, owing to the ongoing trends of pursuing a fit body and maintaining a healthy lifestyle among American youth. In 2017, North America contributed about 42% share of the global market, owing to the increased interest in sports and fitness activities among the younger population in the region. However, the Asia-Pacific region is estimated to register the fastest CAGR of 9.6% during the study period, due to upsurge in disposable income, change in lifestyles, and increase in urbanization in various countries of this region. The other regions analyzed in the report are Latin America, Middle East, and Africa.

Torchbearers of the market

The major market players analyzed in the global activewear market include Hanesbrands Inc., Adidas AG, Columbia Sportswear Company, V.F. Corporation, Under Armour, Inc., Mizuno Corporation, ASICS Corporation, NIKE, Inc., PUMA SE, and Gap, Inc. These market leaders have adopted various market strategies such as product launch, collaborations, merger & acquisitions, and partnerships to maintain their stronghold in the market.

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