Baby Monitor Market to Reach $1.9 Bn, Globally, by 2027 at 5.4% CAGR | Samsung Electronics Co. Ltd , Dorel Industries Inc , Angelcare Monitors Inc.

Allied Market Research published a report, titled, "Baby Monitor Market Product Type (Audio and Video), Connectivity (Wired and Wireless), and Distribution Channel (Retail Stores, Supermarket/Hypermarket, E-Commerce, and Specialty Stores): Global Opportunity Analysis and Industry Forecast, 2020-2027." According to the report, the global baby monitor market garnered $1.2 billion in 2019, and is estimated to reach $1.9 billion registering a CAGR of 5.4% from 2020 to 2027.

Drivers, restraints, and opportunities

Rise in the number of employed parents in both developed as well developing countries, increased awareness regarding baby safety among parents, and surge in online retailing drive the global baby monitor market. However, the emission of EMF radiation and decrease in birth rates across the globe to control the population restrain the market growth. On the other hand, increase in demand from emerging countries and adoption of artificial intelligence (AI) technology in baby monitoring device create new opportunities in the coming years.

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COVID-19 Scenario

During the coronavirus pandemic, all the employed parents are working from home and are able to monitor their baby personally. Moreover, due to increased conscious regarding baby hygiene parents are avoiding adoption of baby accessories. This declines the demand for baby monitors amid COVID-19 outbreak.
Moreover, the production of baby monitoring devices has been paused due to the precautionary measures amid global lockdown.
The video segment to maintain its lead status in terms of revenue throughout the forecast period

Based on product type, the video segment accounted for more than four-fifth of the global baby monitor market in 2019, and is expected to maintain its lead status in terms of revenue throughout the forecast period. This is due to the availability of live stream of footage along with the features such as heart rate visibility of the child, skin temperatures, and child movement tracker. In addition, the same segment is estimated to portray the highest CAGR of 5.6% from 2020 to 2027.

The retail stores segment to maintain its leadership position during the forecast period

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Based on distribution channel, the retail stores segment contributed to the highest market share in 2019, with more than two-fifth of the global baby monitor market, and is estimated to maintain its leadership position during the forecast period. This is attributed to availability of different products at various price ranges to match the needs of the middle-income group. However, the e-commerce segment is estimated to generate the fastest CAGR of 7.4% from 2020 to 2027. This is due to the rise in penetration of internet and online shopping across the globe.

North America, to maintain its dominance during the forecast period

Based on region, North America accounted for the highest share based on revenue, holding for more than half of the total share of the global baby monitor market in 2019, and is projected to maintain its dominant position throughout the forecast period. This is attributed to rise in demand for video wireless monitors in this region. However, Asia-Pacific is estimated to portray the fastest CAGR of 9.7% from 2020 to 2027, owing to upsurge in the number of employed parents in this region.

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Leading market players

Samsung Electronics Co. Ltd.
Dorel Industries Inc.
Angelcare Monitors Inc.
LOREX Technology Inc.
VT ech Holdings Ltd.
Shen Zhen Intelligent Technology Co. Ltd
Summer Infant Inc.
Koninklijke Philips N.V
Nest Lab. Inc.
Withings Inc.

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