Video Conferencing Market Size 2023-2032, By Types, Applications & Top Key Players

Video based communication has gained significant popularity in the corporate enterprises, owing to their global expansion. This has created the need for effective communication methods for easy and quick collaboration. Integration of technologies such as cloud, mobile and social media has led to evolve video conferencing from room based high maintenance technology to latest scalable and cost-effective mobile solution. Open source video conferencing platforms such as skype, Facebook messenger, Apple's facetime and others has also changed the face of market in a positive manner.

Global video conferencing market was valued at a worth of USD 20 billion in 2021 and is expected to grow at a CAGR of more than 10% during the forecast period 2022-2031.

Market Dynamics
Integration of advanced technology is one of the key drivers, which is expected to influence the market growth during the forecast period. Video conferencing is also expanding to integrate with advanced features such as Artificial intelligence, IoT and analysis. Integration of both features would help in enhancing the overall user experience, for instance internet and IoT can automatically sync new features in the background and can provide automatic notification of each participants. In October 2018, Cisco takes Video conferencing to an advanced level by AI and IoT. The aim of this development is to track current sales, track orders, and shipment information.

Demand for cloud-based video conferencing platforms for achieving higher scalability also acts as a key industrial trend behind the market growth. Special features such as ease of connection with effective end point security also affects the market in a positive manner. For instance, in May 2018, Polycom launched new cloud-based meeting room technology for imparting simplified management and gather insights from their meeting room technology.

Intended Audience
• Hardware and Software Vendors
• Government and Research Organization
• Corporate Companies
• Video Conferencing System Providers

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Market Segmentation
Global video conferencing system market is segmented by component, type and application. Based on component the market is segmented into hardware and software. Hardware based segment is estimated to dominate the market, owing to the demand for add-on devices such as table top mic/speakerphones, PTZ cameras for enhancing the audio-video capabilities of desktop/laptop. Personal conferencing add-ons are primarily dominated by web-cams and low-cost audio devices adopted in office cubicles In December 2018, Logitech Group launched all in one package solution for video conferencing within a reasonable cost. It is a USB plug and play system that connects to your computer and will work with your preferred video conferencing software. The cost of the product ranges between USD 999 to USD 1249. The company has also partnered with major software companies such as Microsoft, Zoom, Cisco and other video conferencing solution providers, to allow their hardware to integrate with their software.

Based on type, the market is segmented room based, telepresence and desktop-based solution. Telepresence based solutions hold the major share in the market, mainly due to its primary advantages such as live experience over the Internet Protocol (IP) network. Additionally, replacement of copper cables with optical fibers also increases the demand for telepresence solutions.

Desktop based type is expected to attain a fast growth during the forecast period, due to its ease of use and cost-effective features. It also allows the user to directly host a video conference from laptop, mobiles or laptop without any requirement of peripheral devices. Furthermore, wide adoption of browser based, and mobile video conferencing application is also fuelling the market growth.

Based on application, the market is segmented into Corporate Enterprise, Education, Healthcare, Government, Others. Healthcare application faces many challenges, when it comes to collaboration such as support from multiple professionals and research centers are not readily available, which in creates an overhead in communication on mission critical task, thus raising demand for video collaboration tools. It will improve affordability in healthcare sector by reducing the overall travel expense. Additionally, growing trend of telemedicine and telehealth in Europe and Asia Pacific has also impacted the market by creating lucrative opportunities.

Challenges such as high infrastructure cost, lack of video interoperability is influencing government officials to explore new technology that would reduce cost and increase communication and collaboration. Cloud based video conferencing solutions eliminates these challenges and allow complete interoperability with high definition video conferencing rooms, browsers and other solutions.

Regional Analysis
North America is estimated to hold the major position in the global market, owing to various factors such as presence of high-end product development done by the companies such as Cisco Systems Inc., Polycom Inc, ZTE Corp and others. In June 2018, Polycom announced partnership with Zoom Video Communications, Inc for the support of Zoom Rooms experiences with Polycom's leading audio solution. The primary aim of this partnership is to impart outstanding video and audio quality with higher reliability.

Furthermore, growing adoption of video conferencing solution in the healthcare sector has also influenced in the market growth. American consumers are mainly preferring video consults by using smart phones, tablets as their diagnostic devices. Thus, the technology has transformed healthcare industry to become more connected transparent and convenient. In January 2018, Vidyo, Inc, one of the leading company in embeded video technology released a study claiming that remote and video-enabled care is becoming a critical cornerstone of healthcare delivery. About 75% of the respondents are planning to launch telehealth services during the forecast period.

European companies have focussed on reducing travel expenses, by implying effective video conference facilities. This has also helped in reducing the carbon emission by avoiding the travelling of each participant to a central conference venue. According to the study conducted by, the European Telecommunication Network Operators Association (ETNO) and World-Wide Funds for Nature (WWF) stated that, replacing by replacing 20% of business travel in the European countries by non-travel solutions such as video conferencing , would possibly reduce about 22 million tonnes of CO2 emission per year.

Gradual shift from on-premise to cloud based video conferencing solution for scalability and secure collaboration has changed the face of video conferencing market in Asia Pacific. In September 2018, Symphony Communication Services launched its first non-English user interface in Japanese for its secure and compliant collaboration platform. The company provides integrated messaging, file sharing and audio/video conferencing platform to the global financial and domestic firms.

Video conferencing market in the LAMEA regions is mainly influenced by factors such as immense growth of healthcare sector in the countries such as Brazil and Mexico. In September 2018, One of the major telehealth providers, Teledoc is expanding its platform offerings outside the U.S. Acquisition of the Spain-based telemedicine company boosted Teladoc Health's regional presence in the high growth countries such as China, Brazil to include virtual medical and clinical risk assessment services.

Key Players
Some of the major players operating in the market are Cisco, Polycom, Microsoft, Avaya, Zoom, VBrick, BlueJeans, uStudio, Highfive, Kollective… The market is highly fragmented due to large number of players in the space.

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By Component
• Hardware
• Software

By Type
• Room based
• Telepresence
• Desktop

By Application
• Corporate Enterprise
• Education
• Healthcare
• Government
• Others

DC Description
Video conferencing, skype, telehealth, IP cameras, telemedicine, Cisco video conferencing, corporate video conferencing, desktop video-conferencing

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