The Global Retail Bank Loyalty Program Sales Market 2023-2029: A Detailed Overview of Developing Possibilities, Size, Share & Revenue | FIS Corporate, Maritz, IBM, TIBCO Software

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes. Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.

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Market Analysis and Insights: Global Retail Bank Loyalty Program Market
Due to the COVID-19 pandemic, the global Retail Bank Loyalty Program market size is estimated to be worth US$ 998.1 million in 2022 and is forecast to a readjusted size of US$ 1431.2 million by 2029 with a CAGR of 5.3% during the forecast period 2023-2029. Fully considering the economic change by this health crisis, Subscription-based Program accounting for % of the Retail Bank Loyalty Program global market in 2022, is projected to value US$ million by 2029, growing at a revised % CAGR from 2023 to 2029. While Personal User segment is altered to an % CAGR throughout this forecast period.

Global retail bank loyalty program main players are Maritz, FIS Corporate, IBM, Aimia, etc. Global top 3 manufacturers hold a share about 50%. North America is the largest market, with a share nearly 50%.

Global Retail Bank Loyalty Program Scope and Market Size
The global Retail Bank Loyalty Program market is segmented by company, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Retail Bank Loyalty Program market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), by Type and by Application for the period 2018-2029.

Segment by Type
- Subscription-based Program
- Points Program
- Others

Segment by Application
- Personal User
- Business User

By Region
- United States
- Europe
- China
- Japan
- Southeast Asia
- India
- Other Regions

By Company
- FIS Corporate
- Maritz
- IBM
- TIBCO Software
- Hitachi-solutions
- Oracle Corporation
- Aimia
- Comarch
- Exchange Solutions
- Creatio
- Customer Portfolios
- Antavo

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