Healthcare CRM Market Trends, Size, Industry Growth And Forecast Report 2023-2028
A healthcare customer relationship management (CRM) system is used in the healthcare industry to improve workflows and task automation while reducing costs and time. It automates sales and marketing processes and enhances security, accuracy, and patient loyalty. It assists in monitoring medical equipment, planning schedules, and providing post-discharge follow-ups to patients. It also aids in informing patients about cancer trials while handling preventive care email marketing campaigns. Besides this, it assesses staff performance, tracks patient interaction activities, and collects personal health information (PHI) in a database. As a result, healthcare CRM finds applications in hospitals and clinics around the world.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Healthcare CRM Market Trends and Drivers:
Presently, the increasing demand for early treatment using home care, virtual care, mobile monitoring, and disease monitoring applications among patients represents one of the primary factors propelling the market growth. Moreover, the rising prevalence of chronic diseases, such as cancer, Alzheimer's and heart disease, diabetes, and arthritis, is contributing to the market growth. Apart from this, various benefits offered by healthcare CRM, such as reduced cost, increased patient satisfaction, and enhanced productivity, are offering a positive market outlook.
Additionally, the increasing demand for healthcare CRM for efficient workflow with minimum risk of errors is bolstering the growth of the market. Furthermore, key manufacturers are investing in research and development (R&D) activities to introduce a virtual assistant platform based on artificial intelligence (AI) for collecting data from patients and improving decision-making.
The report has segmented the market into the following categories:
Breakup by Product:
Individual and Referral
Breakup by Application:
Breakup by Technology:
Breakup by End Use:
Life Science Companies
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
AllScripts Healthcare Solutions Inc
Aspect Software Inc
International Business Machines Corporation
Siemens Healthineers AG (Siemens AG).
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