"Public Relations (PR) Tools Market Size 2023 | Worth US$ 18.09 Billion by 2027 | Growth Rate (CAGR) of 11.20% | IMARC Group

The latest research study "Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" by IMARC Group, finds that The global public relations (PR) tools market size reached US$ 9.32 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.09 Billion by 2027, exhibiting a growth rate (CAGR) of 11.20% during 2022-2027.

Public relations (PR) tools usually involve the identification, establishment, and maintenance of mutually beneficial relationships between organizations and the general public. In addition to this, they assist in running backend analytics to assess the impact of the content and marketing campaigns. PR tools make it easy for registered customers to be updated regarding important news related to their demographic whenever a new update is available. Furthermore, media coverage can be arranged in one call with lesser costs, which, in turn, minimizes the financial burden on companies. They determine the opinions of targeted audiences and create online surveys that help in creating a better brand. Consequently, public relations tools find extensive applications in several industries, including consumer good, retail, information technology (IT), healthcare, etc.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Public Relations (PR) Tools Market Trends and Drivers:

The widespread adoption of various platforms for reaching out to regular and potential consumers, owing to numerous advancements in information gathering and data drilling platforms in large and small organizations, is primarily driving the public relations (PR) tools market. Additionally, the inflating popularity of social media advertisements and digital marketing for monitoring and tracking the requirements of individuals is further catalyzing the market growth. Besides this, the rising demand for predicting the behavior of consumers based on analytics, as well as aggregation and understanding the current trends, is also positively influencing the global market. Moreover, the increasing need for integrated marketing communications for creating a base in a niche market segment is acting as another significant growth-inducing factor. Apart from this, the growing penetration of high-speed internet and extensive R&D activities are anticipated to fuel the public relations (PR) tools market over the forecasted period.

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Public Relations (PR) Tools Market Report Segmentation:

List of Major Key Players:

• Agility PR Solutions
• Business Wire Inc
• Cision AB
• iPR Software Inc
• Isentia, Meltwater Inc.
• Onalytica
• Onclusive Inc.
• Outbrain Inc. and Prezly.

The report has been segmented the market into following categories:

Breakup by Solution:
• Publishing Tools
• Social Media Monitoring and Management
• Content Creation and Distribution
• Data Aggregation, Monitoring, and Analysis
• Relationship Management

Breakup by Deployment:

• Hosted
• On-premises

Breakup by Application:

• Online Media
• Content Marketing

Breakup by Industry:

• BFSI
• Consumer Goods and Retail
• Government and Public Sector
• Healthcare
• IT and Telecom
• Media and Entertainment

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By Geography:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022- 2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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This release was published on openPR.