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Martin Szugat to join Clueda as Chief Marketing Technologist

04-04-2014 05:10 PM CET | IT, New Media & Software

Press release from: Clueda AG

/ PR Agency: Script Consult GmbH
Martin Szugat to join Clueda as Chief Marketing Technologist

Munich, March 30th 2014 Software manufacturer Clueda is pleased to announce Martin Szugat has joined the Munich-based news analytics specialist as its Chief Marketing Technologist. Szugat, aged 33, will have full responsibility for Clueda’s marketing activities. Liaising between Clueda's product and business development units, he will also help Clueda's customers with implementing their digital strategies – such as the use of intelligent knowledge tools.

As a start-up founder, consultant and author, Szugat is a recognized pioneer in the fields of social media, marketing and big data who will foster Clueda's competence in these areas significantly. During his studies of bioinformatics at Munich's LMU University his research focused on data mining and machine learning, topics he also wrote on academically.

Szugat gained prominence as a speaker at high-profile industry conferences such as Allfacebook, ADC and Webinale. He wrote for German press publications such as Handelsblatt, Wirtschaftswoche and W&V and, in 2008, founded one of the first specialist Facebook marketing firms in Germany consulting well-known companies such as VW, BMW, Deutsche Telekom, Sixt, Lufthansa and Microsoft.

Szugat will continue to act as program chair of the leading sector conference Predictive Analytics World Berlin.

Background information:

Clueda offers software solutions for the semantic, associative processing and management of knowledge. Spun off from the institute of bioinformatics and systems biology at the elite research institution Helmholtz Zentrum Munich, Clueda ranks among the world leaders in its field. From a tide of non-relevant and often redundant data and information Clueda extracts crucial context in real time. As Clueda's algorithms are built to copy associative knowledge processing in human brains, they turn into learning systems over time. With these tools corporate clients are able to establish reliable opinion trends and sentiments by trawling unstructured data and gain unbiased forecasts on impacts of future events. This helps Clueda's clients to generate valuable knowledge context to support their decision making. Clueda has been founded in 2012 in Munich after a decade of thorough academic research and development work in semantic analysis. It has 20 staff and won the “Best in Big Data Award 2013”, sponsored by Germany's leading IT publication “Computerwoche”.

Clueda AG
Elsenheimerstraße 59
D-80687 München/Germany

Press queries:
Bernhard Michalowski
+49 (0)89 – 242 10 41-11
+49 (0)173 – 39 40 542

Marion Kurtz
+49 (0)89 – 242 10 41-14

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