Press release
Programmatic Advertising Market Business Strategies, Segmentation and Growth, Forecast - 2032
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One of the key trends in the programmatic advertising market is the shift towards in-housing, where brands and marketers are bringing programmatic ad buying in-house, rather than relying on external agencies. This allows for greater control and transparency over the ad buying process, as well as the ability to more closely align programmatic ad campaigns with overall marketing goals.
Another trend in the market is the growth of private marketplaces, which are closed auctions for the buying and selling of digital advertising space. Private marketplaces offer brands and marketers more control and transparency in the programmatic ad buying process, as well as the ability to access more premium inventory.
North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.
Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.
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Mobile Video Ad Format to Register Highest CAGR in the Market through 2025
By ad format, revenues generated by mobile video is expected to reach US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR in the market, followed by mobile display. In terms of revenues, desktop video will be the second largest ad format segment by 2025-end. On the basis of enterprise size, although large enterprises are expected to remain dominant over the market, SMBs are projected to register the fastest growth through 2025. PMR's report estimates large enterprises to expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by 2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the forecast period.
Key market players identified in PMR's report include
• AppNexus Inc.
• AOL Inc. (Verizon Communications Inc.)
• Yahoo! Inc.
• DataXu Inc.
• Adroll.com
• Google Inc. (Doubleclick)
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited (BidSwitch)
• Between Digital
• Fluct
• Adform
• The Trade Desk
• Turn Inc.
• Beeswax
• Connexity, Inc.
• Centro, Inc.
• RadiumOne, Inc.
• Others.
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