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Digital Video Advertising Market 2022: Demand, Growth Challenges, Industry Analysis And Forecasts To 2031
Digital Video Advertising Market
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The global digital video advertising market report by the business research company Increased digital media usage to be a major growth driver for the digital video advertising market. Digital media are communication mediums that use different encoded machine-readable data formats. Digital media helps the digital video advertising market by promoting the different brands of companies, and the rise in the consumption of digital media across many platforms has opened up new possibilities. For instance, in 2021, according to the Internet Architecture Board, a US-based industry benchmark for the health of the digital advertising ecosystem, spending on digital video advertising increased by 49%in 2021 and is projected to rise by another 26%to $49.2 billion in 2022. Thus, increased usage of digital media is driving the growth of the digital video advertising market.
The global digital video advertising market size is expected to grow from $44.42 billion in 2021 to $59.29 billion in 2022 at a compound annual growth rate (CAGR) of 33.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The digital video advertising market is expected to grow to $197.75 billion in 2026 at a CAGR of 35.1%.
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North America will be the largest region in the digital video advertising market in 2021. The regions covered in this digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
Major players in the digital video advertising market are Meta Platforms Inc., Twitter Inc., Google LLC, Snap Inc., Conversant LLC, Longtail Ad Solutions Inc., Tremor International Ltd, Verizon Media, Viant Technology LLC, Pinterest Inc, LinkedIn Corporation, Tencent Holdings Ltd, ByteDance Ltd, Advance Publications Inc, Advertise.Com, PubMatic Inc, SpotXchange Inc, Vdopia Inc, ZypMedia, Youku Tudou Inc, and Buzzfeed Inc
The global digital video advertising market is segmented -
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users
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The Digital video advertising market Report Contents Include
1. Executive Summary
2. Digital Video Advertising Market Characteristics
3. Digital Video Advertising Market Trends And Strategies
4. Digital Video Advertising Market - Macro Economic Scenario
5. Digital Video Advertising Market Size And Growth
.......
26. Africa Digital Video Advertising Market
27. Digital Video Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Video Advertising Market
29. Digital Video Advertising Market Future Outlook and Potential Analysis
30. Appendix
This report covers the trends and market dynamics of the digital video advertising market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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