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Back-To-School Market Share is Projected to Reach $131.18 billion by 2030

12-08-2022 05:48 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Allied Market Research

Back-To-School Market Share is Projected to Reach $131.18

The global back-to-school market was valued at $66.1 billion in 2020, and is projected reach $131.1 billion by 2030, registering a CAGR of 4.8% from 2021 to 2030. The stationary segment dominated in terms of market share in 2020, and is expected to retain its dominance throughout the forecast period.

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The global acceptance of digital technologies during the pandemic, according to CXO, has caused the education system to advance with the merger of an offline and online education system. For the approaching years, universities intend to keep up with their digital transformations and workshopping as innovative methods of instruction. Additionally, the use of books is forecast to decline while student adoption of digital tools like the Kindle is anticipated to increase. This is explained by the fact that the Kindle itself has a number of benefits, which have increased usage. Along with being paperless, the Kindle also provides free books, discounted books, a dictionary, translations, electronic markers, large print, and a search feature.

Engaged stakeholders in the back-to-school industry use a wide variety of marketing strategies to increase their product penetration among consumers. These strategies include celebrity endorsements, organizing events, and social media marketing. Furthermore, leading players in the industry are now heavily investing in digital platforms to market their products, which drives the market growth. Thus, adoption of new marketing strategies and increased demand for back-to-school supplies are anticipated to open new growth avenues for the market.

The stationery segment to continue its leadership status during the forecast period

Based on type, the stationery segment contributed to the highest share in 2020, accounting for more than two-fifths of the global back-to-school market, and is projected to continue its leadership status during the forecast period. Moreover, this segment is estimated to manifest the highest CAGR of 6.5% from 2021 to 2030. This is attributed to necessity of various stationary products such as pens, pencils, rulers, sharpeners, color pencils, and notebooks across the globe. The report analyzes the segments including bagpack, electronic, clothing, shoes, and others.

The hypermarket/supermarket segment to maintain its dominant share during the forecast period

Based on distribution channel, the hypermarket/supermarket segment contributed to the largest share in 2020, accounted for nearly two-fifths of the global back-to-school market, and is estimated to maintain its dominant share during the forecast period. This is due to availability of broad variety of products under a single roof and ample availability of parking space and convenient operation timings. However, the e-commerce segment is projected to portray the fastest CAGR of 6.0% from 2021 to 2030. This is due to ease in availability, benefits such as information about the attributes of the products, time-saving features, and facility of home delivery provided by online platforms.

Asia-Pacific, followed by Europe and North America, to maintain its lead position by 2030

Based on region, Asia-Pacific, followed by Europe and North America, accounted for the highest market share in 2020, contributing to around two-fifths of the global back-to-school market, and is estimated to maintain its lead position by 2030. Moreover, this region is expected to register the largest CAGR of 6.0% during the forecast period. This is due to huge consumer base and massive opportunities for growth.

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Key Findings Of The Study

Depending on the product type, the stationery segment accounted for the highest market share in 2020, and is poised to grow with highest CAGR during the forecast period.

By distribution channel, the maximum sales of back-to-school supplies were observed from the specialty stores segment in 2020, while the e-commerce segment is expected to witness highest growth during the forecast period.

Asia-Pacific leads in terms of market share, and is anticipated to exhibit highest CAGR during the forecast period

The price of products is less susceptible to volatility, and is likely to witness gradual growth in the coming years.

The key players profiled for in the global back-to-school market analysis include Acco Brands, Faber Castell, Harlequin International Group Pty Ltd., ITC Limited, Mitsubishi Pencil Co., Ltd., Pelikan International Corporation Berhad, Schwan Stabilo Group, Staedetler, Wh Smith Plc, and Zebra Pen Corp. Other prominent players analyzed in the report are Faber-Castell, Nike, Skybags., Izod, Staedtler., Canson, Adidas, Puma and Wildcraft

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

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