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New C-Level Executives and new visions at Audience Serv

11-29-2022 04:40 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Audience Serv GmbH

Oliver Schmieder replaces David Pikart as Co-CEO, Ilja de Boer appointed as CRO at Audience Serv.

Oliver Schmieder replaces David Pikart as Co-CEO, Ilja de Boer appointed as CRO at Audience Serv.

With these changes, the C-Level of Audience Serv GmbH paves the way for the future.

Berlin, November 29th, 2022. After 14 successful years, Audience Serv's founder and Co-CEO David Pikart is stepping down and handing over leadership to Oliver Schmieder. In addition, Ilja de Boer is appointed Chief Revenue Officer. With these changes, the C-level now consists of four motivated and future-oriented minds: Daniele Sampaolesi as Co-CEO; Oliver Schmieder as Co-CEO; Carlo Biondo as COO, and Ilja de Boer as CRO.

After a little over fourteen years, founder David Pikart is retiring from the company. Since 2008 he has acted as CEO and later Co-CEO and was primarily responsible for the company's finance, HR and marketing functions. "Leaving Audience Serv was a big and difficult decision for me. I look back on 14 wonderful years in which we have created a fantastic team and culture. Over the years we have mastered many challenges, worked on new business lines and we were always driven to refine our solutions and find new innovative ones. I am very proud that we have grown organically and steadily into the company we are today. But I think it's time for a new company chapter that calls for new strategies, new approaches and a new vision. So I am happy to hand over my position to Oliver and I wish Audience Serv nothing but the best for the future", says David Pikart, founder and former Co-CEO of Audience Serv.

Audience Serv defines a new vision for the next chapter

With the changes in top management, Audience Serv is positioning itself strongly for the future in order to prepare for the constantly changing market conditions. The aim is to continue to offer customers and partners innovative solutions for acquiring new customers and generating leads, while creating even more effective, quickly adaptable and data-driven products.

The acquisition of Emailbidding by Audience Serv in January 2022 has already laid the foundation for a realignment. Audience Serv aims to take the email marketing industry to the next level with revolutionary, modern and data-driven solutions that enable advertisers to target their ideal audience more accurately, increase their ROI and win new customers.

The new Co-CEO of Audience Serv, Oliver Schmieder, has been working in email marketing since 2012. He has over 10 years of experience in management positions in companies with up to 100 employees, including 4 years in sales management and 6 years as managing director. His commitment as a team leader and his belief in the fruitful collaboration of artificial and human intelligence were key to his appointment as Co-CEO. With all his management experience and his Master of Science in Management & Leadership, he will lead the company into the next chapter and envisage new major projects and strategic focus areas.

There is also another big news: Ilja de Boer has been appointed CRO at Audience Serv. Ilja de Boer has been part of Audience Serv since 2019. Previously, as Senior Vice President Global Sales, he was responsible for the strategic development and implementation of global sales goals. As the new CRO, his tasks will go beyond classic sales. From now on, Ilja will be responsible for all projects and departments that have a direct impact on the company's sales in order to ensure the continued growth of Audience Serv and its customer tree.

"We wish David Pikart all the best for the future and are grateful for his great work," says Daniele Sampaolesi, Co-CEO of Audience Serv. "It is very difficult to let go of someone as important and formative as David Pikart. At the same time, we are pleased that Oliver and Ilja will be part of the C-level of Audience Serv with their years of experience and expertise. Their importance to us is crucial, since the company is about to enter the next huge phase of growth."

Audience Serv GmbH
Schönhauser Allee 36, Haus 4, 10435 Berlin
Grégory Armansin

Audience Serv is an international customer acquisition specialist with offices in Berlin, Munich, Barcelona, Porto, Singapore, and Hanoi. Founded in 2008, the company has an experienced and enthusiastic team of more than 100 Audience Experts globally, who are working on developing the perfect method for target group segmentation. Using techniques from machine learning and artificial intelligence, Audience Serv runs highly targeted online campaigns across multiple marketing channels. The company made it their mission to consistently exceed client expectations in terms of both service levels and campaign outcomes.
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