Ad Supported Video On Demand Market End User, By Region, Industry Analysis and Forecast 2030

Presently, there is a rise in demand for original video content among the broadcasting sector and OTT (Over-The-Top) platforms. Major participants in the ad-supported video on demand industry are investing millions in the creation of original content in an effort to both draw in new audiences and keep hold of current ones.

Hence, several broadcasters are trying to speed up the growth of their ad-supported video on demand services by developing new and original content to create brand awareness among the audiences.
The quality and availability of premium live content on various devices is still growing, as live video streaming is still in the nascent stage. Viewers who used to watch live sports and events on traditional TV are shifting to such platforms due to the availability of live video content as per users' convenience.

In addition, the number of live events or sports deals are increasing due to increasing demand for video on demand content. Thus, due to the rising demand from audiences for live and original streaming content, the ad-supported video on demand market size is expected to expand at a significant rate by the end of forecast period to 2030.

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Ad-Supported Video on Demand Market Trends

Advancements in Video Formats & Devices to Create New Opportunities for Operators: For home videos, UHD or 4K video on demand content is becoming mainstream, and this trend is likely to increase with an increase in the availability of smartphones and tablets that support these formats.

A lot of mobile video content is still delivered in non-HD resolutions, but demand for 4K content can be as much as 2-4 times greater than HD; hence, its potential impact on networks is great.

Thus, with demand for increased bandwidth, streaming of higher resolution videos presents an opportunity for operators, as they can leverage their network expertise to provide a superior quality of service by moving toward more advanced 4G networks.

Hence, improvements in the quality of video formats is likely to boost opportunities for increasing the subscriptions of ad-supported video on demand (AVOD).

Rising Subscriber Base Due to High-Speed Internet Services Fuelling Market Growth: The launch of 5G networks in many developed countries across various circles is expected to improve the video streaming experience of users.

Continuous developments in Internet services is expected to fuel market growth. It is expected that, research on 6G and 7G services in Japan will provide access to networks with ultra-high speeds. This is expected to support the widespread adoption of video on demand services in the near future.

Moreover, as the speed of video streaming in developed countries is high, the average session length of video data usage tends to be longer as compared to other regions.

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Ad-Supported Video on Demand Market to Surge under Impact of COVID-19 Pandemic

Among all subscription-based services, ad-supported video on demand has become more popular among cash-strapped consumers affected by rising unemployment brought on by the coronavirus pandemic.

Streaming consumption across different options is up more than 70% as compared to last year, accelerated by the COVID-19 outbreak. Lockdowns have altered everyone's daily routine, forcing people to search for new and engaging ways to pass time.

As such, video on demand services have been positively affected by the COVID-19 pandemic outbreak, more so due to bans imposed on public gatherings. This has led a large number of viewers to shift to video streaming services for media and entertainment.

Thus, increasing number of viewers are preferring platforms such as ad-supported video on demand, subscription video on demand, and transaction video on demand, to watch movies and TV shows. This change in consumer preference is propelling the growth of the ad-supported video on demand market at a significant rate.

Ad-Supported Video on Demand Market: Segmentation

PMR's research study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The segmentation of the ad-supported video on demand market has been offered on the basis of content, streaming device, and region. Every segment has been analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

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Content
Media & Entertainment
Travel & Tourism
Sports
Others

Streaming Device
Smart TVs
Laptops & Desktops
Smartphones & Tablets
Other OTT Devices

Region
North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East and Africa

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