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Small Business Can Use Self-Promotion to Gain Market Share

09-17-2007 02:22 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Cherry Communications

/ PR Agency: Cherry Communications
October encourages entrepreneurs to use self-promotion to get the word out

ALBANY, NY - (OCTOBER 1, 2007) – Many small business owners are trying to get noticed. According to one public relations professional, with a little time and hard work, many entrepreneurs and small business owners can use self-promotion and publicity to reach their target market.

“Self-Promotion month gives business owners a little push to inform others about their business in a different way,” says Shannon Cherry, APR, a public relations expert. “Entrepreneurs can work in a wide variety of fields, but they all can use self-promotion to get more customers.”

Since October is National Self-Promotion Month, Cherry thinks it’s the perfect time to begin creating a publicity campaign for any business.

Cherry is the founder and president of Cherry Communications (, and its subsidiary Be Heard Solutions ( She uses her expertise to help small business owners become the recognized expert in their field through media relations. A former journalist and TV reporter, Cherry has designed numerous public relations strategies for large and small companies, as well as entrepreneurs.

She offers the following ideas to create buzz through self-promotion:

1) Public Speaking - “Speaking in front of an audience gives you credibility as an entrepreneur. People will associate a name and face to your business,” says Cherry.

2) Develop Partnerships – “Introduce yourself to other small business owners who have the same target audience. Offer to promote them if they do the same for you,” she says. This type of partnership helps create long-term alliances.

3) Write Articles –“Make the articles informative, but keep them short,” Cherry explains. They can be shared as information for potential customers, both online and offline.

Cherry offers additional publicity and self-promotion tactics in her free report, Be The Big Fish. Go to to receive a copy.

For more information, contact Shannon Cherry at 518.248.6592 or email


contact: Shannon Cherry

Founded in 2002, Be Heard Solutions ( is a Tech Valley-based strategic communications firm that works with small businesses and nonprofits all over the country to develop results-oriented marketing and public relations programs. A former TV and newspaper journalist, Cherry has aggressively designed and developed dozens of innovative public relations strategies through various press conferences, trade shows, and news releases.)

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