2022 Public Relations (PR) Market Size, Growth, Business Opportunities, Development Analysis, Competitive Landscape And Forecast By 2031

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The global public relations market report by the business research company identifies rising need to gain a competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization. A well-made, integrated PR plan can connect customers and clients with the organisation and create a competitive advantage for organizations. It helps to attract attention and raise visibility for the product or service. In a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C. They set up an interactive billboard in London and showed an animated character, Little Glass, who discussed the health benefits of Vitamin C and orange juice, specifically Tropicana, and Tropicana representatives gave away 150ml glasses of orange juice.

The global public relations market grew from $92.55 billion in 2021 to $100.73 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The public relations market is expected to grow to $127.47 billion in 2026 at a CAGR of 6.1%.

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Major players in the public relations market are IPG, Publicis, Omnicom, WPP, Prezly, Business Wire, Havas PR, MWWPR, Mikhailov & Partners and DJE.

The global public relations market is segmented -
1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Others
2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom , IT, HealthCare, Media, Entertainment
3) By Type: Private PR firms , Public PR firms

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The Public relations Market Report Contents Include
1. Executive Summary
2. Public Relations Market Characteristics
3. Public Relations Market Trends And Strategies
4. Public Relations Market - Macro Economic Scenario
5. Public Relations Market Size And Growth
....
26. Africa Public Relations Market
27. Public Relations Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Public Relations Market
29. Public Relations Market Future Outlook and Potential Analysis
30. Appendix

This report covers the trends and market dynamics of the public relations market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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