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3 Birds Launches New Website Built on Its Own Responsive Website Platform: That and Other Platform Upgrades to Be Introduced at NADA 2014

01-24-2014 06:23 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: 3 Birds Marketing

3 Birds Launches New Website Built on Its Own Responsive Website

Redesigned website highlights Fixed-Ops & Retention, Customer Demand, and Loyalty Engagement platform pillars

CHAPEL HILL, N.C. – January 23, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website (http://www.3birdsmarketing.com) built on its own responsive website platform. The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs, tablets and smart phones.

The new website details the three pillars of 3 Birds’ powerful, enterprise-level digital marketing platform for the automotive industry. 3 Birds’ offers three solution stacks each tailored to accomplishing specific objectives of a dealership and producing measurable results, specifically, Fixed-Ops & Retention, Customer Demand, and Loyalty & Engagement. The new website coincides with the release of 3 Birds’ newest offering, the upgraded Fixed Operations Marketing and Customer Retention Suite, at the National Automobile Dealers Association Convention & Expo 2014.

The industry's only demand generation and customer retention platform

3 Birds offers innovative dealership marketing strategies through the industry’s first digital platform designed to generate demand, create conversions, nurture leads and retain existing customers. This is accomplished through solution stacks focused on three core areas of opportunity:

• Fixed-Ops & Retention
Dealerships face heavy competition when it comes to attracting long-term service customers. The new Fixed Operations Marketing and Customer Retention Suite focuses on the Service Department as a profit center that is often not fully maximized with an enhanced responsive Service Website experience, automated Lifecycle Lead Nurturing, and Digital MPI technology and a Loyalty Rewards Program for intuitive customer communications and retention.

• Customer Demand
Instead of broadcasting generic bulk messaging to a single audience, 3 Birds’ powerful customer demand marketing tools allow for highly-specialized conquest and database marketing across multiple channels. Original digital marketing packages, conquest campaigns, direct mail, and more are featured as part of a wide array of options to convert in-market revenue opportunities.

• Loyalty & Engagement
When customers have more choices than ever for car-buying and service, 3 Birds makes it easy for dealers to keep the conversation going with customers throughout the buying process and vehicle lifecycle. Through digital newsletters, reputation management, and social media, individual dealerships can connect with consumers in powerful ways to improve the chances of capturing repeat business.

Explore customer stories and market insights

The redesigned 3 Birds website is an extension of the company’s commitment to engaging, high-quality content. Client case studies and testimonials offer real-world examples of the power of focused digital marketing for dealers. The 3 Birds blog and digital newsletter provide more information about industry trends, best practices, current initiatives, upcoming projects, and enhancing digital strategy.

“Our new website and product line-up reflect 3 Birds’ integrated approach to automotive marketing which combines an awareness of changing consumer behavior, a customer first communication strategy, a deep understanding of dealership process and systems, and the flexibility and configurability of enterprise-level software. Marketers speak of push versus pull marketing. In automotive retail, it’s more like attract versus repel. Done right, dealerships can attract, convert and retain customers for life. Done wrong, dealerships unwittingly repel the people they are trying to attract, often without even knowing it.,” said Kristen Judd, CEO of 3 Birds. “We are confident that our three–pronged approach to digital marketing for the automotive space will revolutionize the way our industry thinks about marketing to today’s consumer.”

About 3 Birds

3 Birds is the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space. Through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience they help dealerships engage and convert modern digital consumers into loyal customers. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, NC. 3 Birds is an actively certified WBE through WBENC and NWBOC. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. 3 Birds is an actively certified WBE through WBENC and NWBOC. Visit www.3birdsmarketing.com to learn more and request a personal demo, or find 3 Birds at NADA 2014 (January 24-27) at Booth 1459.

505-B West Franklin Street
Chapel Hill, NC 27516

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