New White Paper Reveals 'The Impact of the One 'Essential' Email'
Chapel Hill, N.C., July 11, 2016 -- As the amount of time consumers spend researching dealerships online increases, so does the importance of maximizing each communication that dealers send to their customer database. Many dealers have squandered the goodwill of their customers through heavy-handed, one-size fits all messaging, leading to dissatisfaction and outright defection.
As a new white paper from 3 Birds reveals, however, these same dealers often ignore an "essential" email communication that can accomplish multiple marketing goals month after month: the Digital Newsletter. The white paper, 'The Impact of the One 'Essential' Email', clearly illustrates how Digital Newsletters offer a dynamic communication channel that resonates with customers and provides new insights into their purchase stage and interests.
The white paper is based on analysis of results from more than 42,000 different Digital Newsletters sent on behalf of more than 1,000 dealerships. This analysis clearly shows the influence of 3 Birds' Digital Newsletters when it comes to meeting dealers' most pressing challenges, including:
• Consistently referring three to 10 times more traffic to the dealer's main website than leading third-party sites
• Identifying non-promotional content engagers who generate 61% more service Repair Orders and buy 28% more vehicles than customers who don't engage with non-promotional content
• Re-engaging defectors with more than 50% of referral traffic consisting of customers and prospects who have not visited the dealership website in at least 90 days
In addition to these and other insights, the white paper reveals how the Digital Newsletter plays a role in customer value segmentation and predictive modeling. Customer value segmentation helps dealerships to identify their best, highest-value customers. The 3 Birds proprietary predictive model that is fueled, in part, by data about the type of content customers engage with enables dealers to identify and communicate appropriately with customers who are likely to purchase or likely to service a vehicle in the near future.
3 Birds' industry-leading Digital Newsletter is available as part of the 3 Birds ME™ Core Solution, which also includes a marketing and analytics platform and responsive engagement website for a consistent multi-channel marketing strategy.
Download a complimentary copy of the white paper, The Impact of the One 'Essential' Email, at http://www.3birdsmarketing.com/insights/white-papers.
About 3 Birds Marketing, LLC
3 Birds Marketing is a new breed of fully integrated, enterprise-level, multi-channel, multi-tier marketing software platform and solutions provider focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.
3 Birds Marketing
505-B West Franklin Street
Chapel Hill, NC 27516
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release New White Paper Reveals 'The Impact of the One 'Essential' Email' here
News-ID: 348304 • Views: 638
More Releases from 3 Birds Marketing
3 Birds Marketing Wins 2017 Automotive Website Award for Wire 3.0 Marketing Solu …
New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards program, announced the 2017 winners at the Hyatt Regency New Orleans during the first day of the National Automotive Dealers Association (NADA) Convention. The
3 Birds Marketing Named to Annual Inc. 5000 Ranking of America’s Fastest-Growi …
Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000 Chapel Hill, N.C. – August 26, 2016 – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most
3 Birds to Offer Real-Time Customer Acquisition Data Visualization & Marketing
Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds marketing & analytics platform. For the first time, this addition will offer automotive groups and dealers the ability to call up
3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experienc …
Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships” Chapel Hill, N.C. – April, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota and Scion dealers nationwide, providing each store with tools to measure, track and improve its online performance and presence. The
More Releases for Digital
Advanced Digital Marketing Course
Digilearnings is introducing a practical learning based course which is the most trending and interesting course currently i.e. ADMC ( advanced digital marketing course). Advanced Digital marketing course is specially designed by the professionals of Digilearnings to help students who want to make their career in the Digital Marketing field. The team of Digilearnings has specially designed this course by keeping in mind the growing sector of Digital Marketing. The Advanced Digital Marketing
Digital Radiography – Digitizing Healthcare
Increasing health consciousness and growing awareness about the same are leading to higher footfalls in diagnostic laboratories. This is contributing towards overall growth of diagnostics market. Furthermore, digitization in healthcare sector is easing patient diagnosis, providing accurate and faster test results. X-ray being the most conventional and effective diagnostic tool, digitization in the X-ray system has gained a strong foothold in diagnostic laboratories across the globe. Also, with more research
Room Sensors Become Digital
The EE10 room sensors from E+E Elektronik measure accurately the relative humidity and temperature in commercial and residential buildings. Besides existing versions with analogue outputs, the devices are now also available with Modbus RTU or BACnet interface, which facilitates integration into modern climate control systems. The functional enclosure allows for fast and easy installation. The EE10 room sensors family includes models for humidity and temperature measurement as well as for temperature
Innovations in sciences and technological advances will drive the development of different types of sensors. The demand for sensors in industries is increasing as they offer various advantage such as low cost and low power consumption. Publisher’s market study identifies the developments in sensor technologies and communication devices to be one of the primary growth factors for the digital twin market. Also, these sensors aid in enterprise mobility, remote monitoring,
Digital Currency & Cryptocurrency – A New Digital Future
Digital currency, also known as Digital money, is a type of unregulated, digital money, which is issued and usually controlled by its developers, and used and accepted among the members of a specific Digital community. The Financial Crimes Enforcement Network (FinCEN), a bureau of the US Treasury, defined Digital currency in its guidance published in 2013. In 2014, the European Banking Authority defined Digital currency as “a digital representation of
TrendSights Analysis: Digital Consumption: Understanding digital culture
"The Report TrendSights Analysis: Digital Consumption: Understanding digital culture provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz" The overall time spent consuming digital content has already surpassed all other media sources altogether (TV, radio, print), which represents a new shift in the way consumers are engaging with digital consumption. In order not to be excluded from the digital world, brands are developing