3 Key Insights on Competitive Landscape in the Global Automotive Infotainment Systems Market: Ken Research

Country-Niche Players Dominate the Industry Comprising ~50% Share of Total Competitors Despite the Presence of about ~200 Competitors Comprising a Significant Number of Regional Players and Global Players, finds a recent market study on the Global Automotive Infotainment Systems Market

The infotainment system can be described as a combination of automotive systems that are used to deliver information and entertainment to the driver and passenger using video or audio interfaces and control elements such as a button panel, touchscreen displays, voice commands, and many more. One of the fastest-growing technologies in the industry is automotive infotainment. Infotainment systems are now standard in the majority of cars. Smartphones and personal navigation systems can be connected to this entertainment system. The smartphone connectivity system fills the gap in the product life cycle between smartphones and vehicle infotainment.

Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

1. Global Players Constitute ~15% of the Total Number of Competitors, While Country-Niche Players Dominate Representing ~50% of Total Competitors

Competitive Analysis by the Ken Research Study found that the Global Automotive Infotainment Systems Market is highly competitive with ~200 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in utilizing IoT technologies to boost vehicle end-to-end connectivity. The country-niche players comprise about ~50% in terms of the number of companies, followed by regional players accounting for ~35% in terms of the number of companies.

The incorporation of IoT technologies by automakers leads to enhance the end-to-end connection of automobiles. Technology has evolved as a result of automakers introducing digital monitoring systems (DMS) and advanced driver assistance systems (ADAS) into vehicles. As these systems are installed in the driver's infotainment system for monitoring and regulating purposes, their parking assistance and traffic update features of ADAS and DMS aid the driver during travel. The market for automotive infotainment systems is witnessing new growth opportunities as a result of these technical developments in driver safety.

2. Leading Global Specialists' Ongoing Efforts To Provide Automotive Infotainment Systems To A Variety Of Vehicle Types Like Passenger Cars, Commercial Vehicles and Electric Vehicle Is Likely To Boost The Market

Detailed comparative analysis of key competitors available within the Research Study shows that specialist players like Marelli Holdings Co., Ltd is strongly focused on providing Connected systems, Autonomous Driving, and On Board Experience.

The market is highly competitive, thus in order to get a competitive edge the companies provide a wide range of products, including display units, communication units, navigation units, head-up displays, and many more. To expand the company's presence in the market worldwide, strategic initiatives like mergers, acquisitions, alliances, and product launches are adopted.

In October 2022, DENSO CORPORATION (DENSO) and NTT Communications Corporation (NTT Com), the ICT solutions and international communications business within the NTT group, announced its collaboration to develop the Security Operation Center for Vehicles (VSOC1) to counter the threat of increasingly sophisticated cyber-attacks against vehicles.
In January 2021, Continental, HERE, and Leia Inc. announced a partnership to integrate three-dimensional navigation into vehicle cockpit display solutions. Through this, the businesses are partnering to provide a crucial element for a seamless, safe, and in-vehicle user experience.

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3. Governmental Initiatives to Encourage the Expansion of the Global Automotive Infotainment Systems Market

In August 2022, the Government of India implemented the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive scheme in the Indian market which is aiming to position India as a global leader in the two-wheeler and four-wheeler markets by the end of 2022.
The Government of China in December 2021, released the five-year smart manufacturing development plan that will witness China upgrading manufacturing processes and machinery as well as producing autonomous equipment.

For more information on the research report, refer to the below link:-
https://www.kenresearch.com/business-research/global-automotive-infotainment-systems-market-outlook-2028

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