Making e-mobility user friendly
How can companies break into the electromobility market faster and more effectively? In what way can innovative services help to focus electromobility solutions on users’ needs? What shape should IT support take? And what will the mobility markets of the future look like?
According to a Fraunhofer IAO survey, users’ view of electromobility is essentially positive. But despite this, electrically powered vehicles are still a rare sight on German roads. If we want to make electromobility more attractive to a wider public, we need to generate added value for users – for example, by means of new services and supporting IT structures.
In light of these challenges, a research project entitled “Services for electromobility – promoting innovation and user-friendliness”– the German acronym is DELFIN – for the first time addresses issues relating specifically to the user-friendliness of electromobility. The aim of the work now being carried out by Fraunhofer IAO, the FIR Institute for Industrial Management at RWTH Aachen University, and the Karlsruhe Service Research Institute (KSRI) at Karlsruhe Institute of Technology (KIT), is not just to explore new business models and consider approaches that give users an integral role in the development of new services, but also to integrate IT topics and forecast future market developments.
DELFIN is set up as a coordination project within the German Federal Ministry of Education and Research (BMBF)’s “Service innovations for electromobility” priority funding category. The partners are working together on an interdisciplinary basis to integrate and network existing solutions and markets and to ensure developments in electromobility are centered firmly on users’ needs. With innovation as the guiding principle, they can take cutting-edge electromobility concepts and implement them for a broad consumer base. The R&D projects receiving priority funding support each tackle a separate challenge on the road to a functioning system for electromobility. The objective of the DELFIN project is to usefully pool and integrate the results of these individual projects in order to create added value for both science and business.
The DELFIN project is sponsored by the German Federal Ministry of Education and Research (BMBF) under the funding code 01FE13001.
The basis for all work undertaken at the Fraunhofer IAO is a deep conviction that business success in a globalised arena is contingent on an ability to profitably leverage new high-tech potentials. In order to optimally exploit these opportunities, companies must be capable of developing and implementing customer and employee-oriented technologies faster than their competitors. Work organisation concepts must be simultaneously innovative and anthropocentric. A systematic design, in other words, is the outcome of pooled management and technical expertise. This holistic perspective when it comes to project processing ensures that equal consideration is given to commercial success, employees' interests and social consequences.
Through its close cooperation with the Institute for Human Factors and Technology Management (IAT) of the University of Stuttgart, Fraunhofer IAO unites basic university research with applied science and business practice.
New Service Development
70569 Stuttgart, Germany
Phone +49 711 970-5137
New Service Development
70569 Stuttgart, Germany
Phone +49 711 970-5116
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