Prepared Flour Mixes Market Growing at a CAGR of 5.3% from 2021 to 2028 Lead by General Mills, Kerry Group; AB Mauri; PURATOS; Lesaffre

According to The Insight Partners latest market study on "Prepared Flour Mixes Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Category (Gluten Free and Conventional) and Application (Breads, Cakes, and Others)," the market is expected to grow from US$ 23,192.15 million in 2021 to US$ 33,370.85 million by 2028; it is expected to grow at a CAGR of 5.3% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players, along with their developments, in the market.

AB Mauri; PURATOS; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; Kerry Group; Swiss Bake Ingredients Pvt. Ltd; G.R Wright & Sons; Nitto-Fuji International Vietnam Co., Ltd; and Allied Pinnacle are among the well-established players operating in the global prepared flour mixes market.

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Prepared flour mix is a readymade dry mixture of various ingredients, such as flours, flavors, functional ingredients, starches, and others. Initially, prepared flour mixes were primarily used in making bread and cakes but the gradual upswing in the product demand has widened their application scope. These flour mixes are now used in pastry, muffins, donuts, cookies, biscuits, and others, which are widely consumed across the world. Besides, increasing health concerns and a surge in the geriatric population have encouraged consumers to opt for healthier food substitutes, such as value-added baked goods.

This change in consumer inclination toward ready-to-eat food products has fueled the demand for bread and cakes, thus positively influencing the growth of the prepared flour mixes market. Prepared flour mixes comprise ingredients that help in calorie reduction and offer additional nutrients, such as vital fats, vitamins, and carbohydrates. Various prepared flour mixes, such as batter mixes, pastry mixes, and bread mixes, are extensively used for frying as they help in quick and crispy browning. The widening application scope of prepared flour mixes is aiding the market growth substantially.

Based on category, the prepared flour mixes market is bifurcated into gluten free and conventional. Based on application, the market is segmented into breads, cakes, and others. Based on geography, the prepared flour mixes market is segmented into North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM)

Based on category, the prepared flour mixes market is bifurcated into gluten free and conventional. In 2020, the conventional segment held a larger share of the market. The conventional prepared flour mixes are made with various traditional ingredients, such as salt, sugars, emulsifiers, fats, wheat flour, and dairy products that include gluten. The price of conventional mixes is less than the price of gluten-free mixes. The conventional mixes can have adverse health issues and can lead to celiac disease, an autoimmune disorder caused due to the consumption of gluten, thus can hinder the adoption of conventional prepared flour mixes in the food & beverage industry.

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