Surging Deployment of Public Wi-Fi Driving Wi-Fi Analytics Market

From $5,210.0 million in 2019, the global Wi-Fi analytics market revenue is predicted to surge to $52,975.5 million by 2030. According to the estimates of the market research company, P&S Intelligence, the market will progress at a CAGR of 24.2% from 2020 to 2030 (forecast period). The soaring usage of smartphones, increasing public Wi-Fi deployment rate, and mushrooming adoption of the big data technology are some of the major factors propelling the progress of the market across the globe.

Wi-Fi analytics basically involves the adoption of a Wi-Fi network for collecting data from several devices that are equipped with Wi-Fi technology, such as laptops and smartphones. The gathered data includes comprehensive information on the trends and device behavior physically within the Wi-Fi network's space as well as the activity conducted through the Wi-Fi internet connection. The increasing penetration of smartphones is one of the major Wi-Fi analytics market growth drivers.

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Besides, the growing public Wi-Fi deployment, on account of the surging use of tablets, wearable devices, smartphones, and various other internet-enabled devices is also propelling the progress of the market. The total number of public Wi-Fi hotspots is predicted to rise fourfold from 2018 to 2023. Public Wi-Fi networks are one of the major solutions for meeting the soaring need for bandwidth, which enables operators to scale up the capacity in order to meet the requirements of their subscribers.

Further, with rapid advancements and innovations in Wi-Fi standards, dense platforms with several concurrently connected IoT connections and connecting devices, such as airports, hospitals, and public transportation spaces, are witnessing the deployment of public Wi-Fi. These developments are predicted to push up the requirement for real-time analysis, which is, in turn, driving the expansion of the Wi-Fi analytics market. Depending on component, the market is divided into solutions and services.

Between these, the solutions category held larger share in the market in the past. Nowadays, enterprises are redefining their user experience, empowered by the augmented capabilities of accessing targeted marketing and online behavioral data. Retail stores, sports arenas, restaurants, and various other businesses are devising strategies for further understanding and engaging with their customers. By leveraging Wi-Fi analytics solutions, organizations can predict customer behavior, remarket their offerings, and enhance the customer experience considerably.

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Across the globe, the Asia-Pacific (APAC) Wi-Fi analytics market is predicted to demonstrate the highest growth rate in the coming years. This will be because of the soaring usage of smart devices and rapid adoption of the Wi-Fi analytics technology in various restaurants and retail stores in the region. Additionally, many solution vendors are actively focusing on mergers and acquisitions, facility expansions, and partnerships to increase their geographical reach and bolster their position in the industry.

Hence, it is safe to say that the market will register rapid expansion in the coming years, mainly because of the growing penetration of the internet, surging use of smartphones, tablets, and other connected devices, and rising deployment of public Wi-Fi all over the world.

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P&S Intelligence provides market research and consulting services to a vast array of industries across the world. As an enterprising research and consulting company, P&S believes in providing thorough insights on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness. P&S keeps the interest of its clients at heart, which is why the insights we provide are both honest and accurate. Our long list of satisfied clients includes entry-level firms as well as multi-million-dollar businesses and government agencies.

This release was published on openPR.