Parenting Apps Market is expected to reach US$ 788.8 Million by 2028

According to our latest study on "Parenting Apps Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Operating System, End User, Pricing, and Application," the market is projected to reach US$ 788.8 Million by 2028 from US$ 472.4 Million in 2021; it is expected to grow at a CAGR of 7.6% from 2021 to 2028. Increase in Internet Penetration and Variable Devices Adoption to Create Growth Opportunities for Parenting Apps Market Players During 2021-2028.

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Parenting Apps Market - Company Profiles
• AppClose, Inc.
• Baby Connect (Seacloud Software)
• Blub Inc.
• Kinedu
• Med Art Studios (Sprout Baby)
• Parent Cue
• Peanut
• Playfully LLC
• Human Improvement Project LLC
• Winnie, Inc.

Parenting apps are the featured apps that allow monitoring and restricting a kid's activities online. There are a wide variety of apps that do such things as block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. Parenting apps transform the traditional process of raising the child and make it more adaptable to the new reality, owing to lack of time but still need to take care of many things at the same time. The parenting apps monitor kids and provide home learning or pre-school preparation. Healthcare institutions, development centers, pre-school organizations, and many more businesses can use parenting apps. Thus, it is used to connect parents with their kids, educate them, and help with kids' care, further assisting the parenting apps market growth. As per the survey conducted by Umongous, Inc., more than 60% of people claimed that they would install and use a parenting application if it caters to their needs. Thus, parenting apps are highly in demand, and people still lack high-quality solutions for raising kids, which makes a lucrative growth opportunity for the parenting apps market industry.

Increased internet penetration has increased the adoption of variable devices, such as iOS, Android, Tablet, and PCs. Prolonged usage of variable devices among kids could lead to health risks to mental and physical well-being, leading to sleep deprivation, low IQ & improper mental growth in children, brain tumors, and psychiatric diseases. Thus, monitoring the kids' exposure to digital technologies with featured apps escalate the need for parenting apps, fueling the market.

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During the COVID-19 pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market.

Market Insight
Growing Dependency on Parenting Apps for Parenting and Child-Related Information

Parental applications allow to monitor and restrict the activities a kid does online. Various apps block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. It provides secure access to view photos and videos, checks daily reports and child schedules, real-time photo sharing, learning stories and portfolios, development assessments, blocking and scheduling messages, and other features, which make a secured environment for learning and growing. Parenting apps have made life easier for parents from their child expectancy phase to the child's growth. Everything is well-covered by the parenting apps. Thus, parents are becoming dependent on parenting apps for developing their kids for parenting and child-related information, driving the parenting apps market.

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