Press release
The Global Standalone Trackpad Market Is Projected to Increase at A CAGR of 14.5% During 2021-2031
In the second quarter of 2021, worldwide PC shipments totalled nearly 72 Mn units, up 4.5% from the second quarter of 2020. Although, PC demand was well above pre-COVID levels, owing to the scarcity of semiconductor components, the market witnessed a decline of nearly 35% in Q1 of 2021.
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Main Segments Covered in Standalone Trackpad Industry Analysis
By Device Type
• Standalone Trackpads for Mac
• Standalone Trackpads for Windows
Others
• By Sales Channel
• Brand Outlets
• Electronic Retailers
• Online Platforms
Key Takeaways from Market Study
Windows standalone trackpads are expected to remain the most dominant and are likely to offer an absolute dollar opportunity of US$ 665 Mn during 2021 - 2031.
Sales of standalone trackpads through online platforms are expected to increase at a substantial CAGR of 15.6% over the forecast period of 2021 to 2031.
On the basis of device type, sales for Mac devices is expected to grow 4X, while for other device types are expected grow 3.5X during the projection period.
Brand outlets and electronic retailers will collectively account for close to 50% revenue share in 2021 and the remaining ½ of the market will be captured by online platforms.
North America and Latin America together will account for close to 40% market share by value in 2031.
East Asia is expected to gain 180 BPS from 2021 to 2031 and become a market frontrunner to be valued at US$ 255 Mn by 2031.
"Consumer electronics industry is experiencing the trend of connected devices, enabling significant demand for standalone trackpads," says a Fact.MR analyst.
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Winning Strategy
The evolving trend of retail and online sales across the globe sets the stage for growth in the sales of standalone trackpads. In addition, social distancing and non-contact during lockdowns are likely to play a key role in driving sales through various e-Commerce websites.
Online sales are the most lucrative currently and favored for consumer electronics. Companies are currently focusing on online sales due to consumer inclination towards online platforms such as Amazon, Walmart, etc., for ease of purchasing. Thereby, extensive adoption of online sales channels to avoid margin leakage will be one of the winning strategies for prominent players.
Key companies profiled:
• Wacom
• Logitech
• Apple
• Jelly Comb
• Havit
• Brydge
• Cirque Corporation
• Microsoft
• Perixx
• Keymecher
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Key Points Covered in Standalone Trackpad Industry Survey:
• Market Estimates (2016-2031) for Standalone Trackpads
• Key Factors Driving and Restraining Demand for Standalone Trackpads
• Segmental Analysis of Standalone Trackpad Industry
• Competition Mapping of Standalone Trackpad Manufacturers
• COVID-19 Impact on Standalone Trackpad Industry and Ways to Navigate
• Recommendation of Key Winning Strategies for Standalone Trackpad Suppliers
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