Demand for Beauty Devices Rise due to Fast Acceptance of Advanced Technologies

The U.S. beauty devices market is set to produce revenue of $99,468.0 million in 2030, advancing at a 19.6% CAGR from 2021 to 2030. The increasing count of product approvals, growing geriatric population, rising disposable income, and fast acceptance of advanced technologies are key the drivers for the market expansion. Furthermore, consumers' adoption of beauty products has been influenced by the risks of obesity and problems caused by cellulite buildup.

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Moreover, dermatologists, clinicians, and aestheticians are able to cure skin conditions, improve skin texture, and lessen a variety of symptoms of aging with new and cutting-edge beauty products. In response to the rising demand for advanced skincare and haircare solutions, companies that produce beauty devices are coming out with unique items. For example, Nu Skin Enterprises Inc. released a new version of its ageLOC Boost device in January 2021. This gadget uses a microcurrent waveform and variable-pulse technology to achieve brighter, plumper, and bouncier skin.

The personal disposable income of the American population has significantly increased to $13,968.6 billion in 2016 from $10,036.9 billion in 2006, and it is predicted to reach $21,178.2 billion by 2026, according to the U.S. Bureau of Labor Statistics. The purchasing power of consumers improves with an increase in the family disposable income, which boosts the sale of cosmetics and personal care items. Moreover, as per the AAD, acne prevention and treatment expenditure in the U.S. surpasses $3.0 billion each year.

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Based on usage, the at-home category is set to see the fastest growth in the U.S. beauty devices market in the coming years. This will mostly be due to the simplicity of finding gadgets for use at home and the lack of technical knowledge needed to operate them. Because of their portable and ergonomic designs, at-home gadget demand is rising. Treatments carried out at home are also practical and affordable. The use of such equipment has allowed individuals to extend the effectiveness of skincare treatments throughout the lengthy quarantines and confinements.

Hence, since the COVID-19 pandemic, people are choosing to stay at home and use these devices rather than visiting salons and spas.

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