Press release
First port of call for news business models

Prof. Wilhelm Bauer, Head of Fraunhofer IAO and Dr. Robert Gutsche, Head of Consulting at KPMG, seal their strategic partnership.
In the newly established Center of Business Model Engineering (CBME), Fraunhofer IAO and audit firm KPMG AG lend their advice and expertise to companies that are looking to take their business model in a new direction. The CBME is conceived as an interface between technology and the market, serving as a platform for the exchange of ideas about new models and strategies for the future.
With the lifecycle of business models shortening by the day, companies need to keep up with a rapidly changing business environment – as KPMG’s recent “Survival of the smartest” study testifies. Often it is a challenge that companies cannot cope with alone. To come to their aid, the Fraunhofer Institute for Industrial Engineering IAO and audit firm KPMG AG have teamed up to establish the Center of Business Model Engineering (CBME), which officially opened its doors in Stuttgart on November 8, 2013.
The CBME’s goal is to support companies as they redefine their business model, and to continue to provide support over a longer period should this be required. “Irrespective of the sector, markets are now changing so fast that companies run the risk of getting left behind. We see an urgent need for companies to adapt, but they clearly also need advice on how to develop and implement new business models,” explains Markus Deutsch, Director at KPMG.
Dr. Marc Rüger of Fraunhofer IAO’s Board of Directors says: “With KPMG’s consultancy expertise and our own applied research know-how, we can establish an interface between technology and the market. And founding the CBME is the right way to go about it, as it’s the only way for us to offer companies a truly thorough insight into the latest developments in research and practice.”
As well as helping to develop suitable strategies for the future within companies, the CBME also helps to analyze whole value creation chains and the companies they involve. This makes it possible to take a comprehensive view of any given problem. What is more, the CBME offers companies facing a need to implement similar measures an opportunity to form networks within which to discuss their ideas for new models.
“I am delighted we have set up the Center of Business Model Engineering, a platform that promotes the exchange of ideas on current business model trends and actively helps define specific ways to respond to them,” affirms Dr. Robert Gutsche, Head of Consulting at KPMG.
IAO Director Prof. Dr. Wilhelm Bauer is equally enthusiastic: “These days, if companies want to remain competitive over the long term, they absolutely must be able to develop innovative business models. We want the CBME platform to give companies the chance to benefit from the very latest research findings on business models.”
Further information:
http://www.iao.fraunhofer.de/lang-en/press-and-media/1078-first-port-of-call-for-news-business-models.html
Fraunhofer IAO:
The basis for all work undertaken at the Fraunhofer IAO is a deep conviction that business success in a globalised arena is contingent on an ability to profitably leverage new high-tech potentials. In order to optimally exploit these opportunities, companies must be capable of developing and implementing customer and employee-oriented technologies faster than their competitors. Work organisation concepts must be simultaneously innovative and anthropocentric. A systematic design, in other words, is the outcome of pooled management and technical expertise. This holistic perspective when it comes to project processing ensures that equal consideration is given to commercial success, employees' interests and social consequences.
Through its close cooperation with the Institute for Human Factors and Technology Management (IAT) of the University of Stuttgart, Fraunhofer IAO unites basic university research with applied science and business practice.
Contact:
Dr. Marc Rüger
Business Development
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart, Germany
Phone +49 711 970-2044
E-Mail: marc.rueger@iao.fraunhofer.de
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release First port of call for news business models here
News-ID: 274996 • Views: …
More Releases from Fraunhofer IAO
Getting non-profit organizations fit for the digital transformation
Fraunhofer IAO develops and tests digital solutions for NPOs in its digital laboratory
Most non-profit organizations (NPOs), such as associations, foundations and trade unions, have limited resources and scope for innovation that would allow them to exploit the potential of the digital transformation. In the “Digital laboratory for non-profit organizations 4.0” project funded by the German Federal Ministry of Education and Research (BMBF), Fraunhofer IAO is collaborating with additional partners to…
Catalyst for sustainable cities and regions
The Fraunhofer Morgenstadt initiative highlights strategic measures that aim to achieve broad implementation of digital and sustainable urban development
Cities are some of the biggest emitters of CO2 – and that makes them a powerful lever in the fight against global warming. The team behind the Fraunhofer-Gesellschaft’s Morgenstadt initiative recently published a position paper that aims to help German municipalities fast-track the implementation of sustainable urban development and digitalization. The goal…
Ambient factors in workplace design: How the setting influences our work
A study conducted by Fraunhofer IAO examines how different ambient factors affect the work environment.
What does it take to design a space that allows people to work creatively, with laser-like focus and a minimum of stress? In a new meta study entitled "Environmental Psychology for a New World of Work", Fraunhofer IAO has presented a systematic synopsis of the results of various empirical studies that explore the effect and design…
More Releases for KPMG
Finance & Accounting Outsourcing Market Growth Prospects 2030 | KPMG, PwC
According to HTF Market Intelligence, the Global Finance & Accounting Outsourcing market to witness a CAGR of 6.2% during the forecast period (2025-2030). The Latest Released Finance & Accounting Outsourcing Market Research assesses the future growth potential of the Finance & Accounting Outsourcing market and provides information and useful statistics on market structure and size.
This report aims to provide market intelligence and strategic insights to help decision-makers make sound investment…
Marketing Consulting Market Worth Observing Growth | PwC, EY, KPMG, McKinsey
Advance Market Analytics published a new research publication on "Marketing Consulting Market Insights, to 2030" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Marketing Consulting market was mainly driven by the increasing R&D spending across the world.
Get inside Scoop of the report, request…
QubitsCube Completes KPMG Independent Audit, Strengthens Operational Transparenc …
QubitsCube, a leader in quantitative trading and investment solutions, is proud to announce that it has successfully completed an independent audit conducted by KPMG, a world-renowned auditing firm. The audit aims to ensure that the company's operations meet the highest standards of transparency, compliance and financial integrity.
Verification of Industry Leadership
KPMG's audit covered all aspects of QubitsCube's operational practices, including financial reporting, risk management, data security and customer asset protection measures.…
Property Management Consulting Services Market Thriving Worldwide: Deloitte, KPM …
Latest Study on Industrial Growth of Property Management Consulting Services Market 2024-2030. A detailed study accumulated to offer the Latest insights about acute features of the Property Management Consulting Services market. The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of…
Payroll Services Market is Going to Boom | PwC, Deloitte, KPMG
A Qualitative Research Study accomplished by HTF MI Titled on “Global Payroll Services Market” with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status (2021-2026). Understanding the segments helps in identifying the importance of different factors that aid the market growth. Some of the Major Companies covered…
Fintech Investment Market Next Big Thing | Qufenqi, KPMG, Klarna
Global Fintech Investment Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread) is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the Global Fintech Investment…