Agricultural E-Commerce Market 2022 Key Players Data And Industry Analysis

With the widespread adoption of e-commerce and the digitization of enterprises, the necessity for e-commerce has significantly expanded. A significant opportunity for product cost reduction and demand increase is provided by agricultural e-commerce. Growing numbers of smallholder farmers in emerging nations like China have started selling agricultural goods directly to customers online through third-party trading platforms in recent years.

It is becoming clearer that e-commerce has emerged as a fresh and effective method for assisting smallholders get market access. Due to the lack of middlemen's pricing pressure and information asymmetry's marketing constraints, e-commerce has allowed smallholders to sell the majority of their products at higher prices than they could have in the past. Smallholders' usage of agricultural e-commerce is advancing the industry. There are major technological and digital gaps in the agriculture sector in South America and Asia Pacific, the two regions with the quickest rate of growth. Both the level of expertise among farmers or small sellers and the necessary network infrastructure are insufficient in rural areas where agricultural e-commerce is attempted. Lack of information is restricting the market's ability to grow.

The Agricultural E-commerce Market is presently valued at USD 30.68 Billion and is anticipated to amass a valuation of USD 50.63 Billion in 2030, amplifying at a CAGR of 7.42% over the forecast duration.

In recent years, more and more smallholders in developing countries such as China have begun to sell agricultural products directly to consumers via online shops from a third party trade platform.

Selling produce through online channels enables farmers to bypass intermediaries, leading to improved income for the farmers, reduced wastage and fresher produce for customers.

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Key Trends: Growth Determinants and Challenges

Cost Competition

Competition among players operating in the agricultural sector has rapidly increased in the past few years. Offline sales have surpassed the pressure of cost, supply chain, and intermediaries within the whole ecosystem. E-commerce is an effective tool for micro and medium size businesses. This has helped sellers to cut-off the transportation cost and also enabled access to untapped markets.

Increasing Adoption By Smallholders

It is highly clear that e-commerce has become a new and effective way of helping smallholders gain access to the market. E-commerce has empowered smallholders to sell most of their products at a higher price than before due to the elimination of the price squeeze from intermediaries and the marketing constraints of information asymmetry. The adoption by small holders is augmenting the growth of the agricultural e-commerce market.

Global Agricultural E-Commerce Market: Segmental Analysis

By Deployment:
• On-cloud
• On-Premise

By Platform:
• Mobile-based
• Desktop based

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Global Agricultural E-Commerce Market: Geographical Landscape

North America, Middle East & Africa, Europe, Asia Pacific, and Latin America are the major regions constituting the geographical ambit of this marketplace. Among these, Asia Pacific is projected to garner significant revenue share over 2022-2030. This is attributable to the presence of agrarian nations like India and rising utilization of online channels to sell farming goods.

Global Agricultural E-Commerce Market: Competitive Landscape

The major players operating in the marketplace are Yihaodian, Amazon, COFCO Group, SF Express, Benlai Holding Group, Natures Basket Limited, Supermarket Grocery Supplies Pvt. Ltd., Grofers India Pvt. LTD., Ninayo, FarmFresh, Alibaba Group, and JD.com Company.
Notably, in July 2018, Indian Farmers Fertiliser Cooperative inked a partnership deal with iMandi with an aim to develop an e-commerce platform for small scale farmers.
Key Players Profiled: Yihaodian, Amazon, COFCO Group, SF Express, Benlai Holding Group, Natures Basket Limited, Supermarket Grocery Supplies Pvt. Ltd., Grofers India Pvt. LTD., Ninayo, FarmFresh, Alibaba Group, and JD.com Company.

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