Influencer Marketing Platform Market Touched USD 3,179 million in 2018, Growing at a CAGR of 31.5% till 2026 | Size, Trends & Industry Report

Influencer Marketing Platform Market

The Influencer Marketing Platform Market was valued around USD 3,179 million in 2018 and is predicted to expand at a CAGR of 31.5% over the forecast period (2019-2026).

For More Info, Click to Access Complete Report - https://www.gmiresearch.com/report/global-influencer-marketing-platform-market/

The factors driving the growth of Influencer Marketing Platform Market includes rise in the number of social media subscribers, emerging need to reduce the data streamline costs, proliferation of smartphones and increase in the consumption of OTT based content. According to the report published by Statista, the Over the Top (OTT) video Market was calculated around USD 275.30 billion for 2022 and the market volume is estimated to reach USD 476.60 billion by the end of 2027, growing at a CAGR of 11.60% over the forecast period (2022-2027), which will boost the market growth in coming years. Moreover, increasing use of social media platforms for marketing purposes, growing adoption ad-blocking software, rising awareness amongst end-users about the benefits of influencer marketing platforms and improvements in the internet services, are some of the additional factors supplementing the Influencer Marketing Platform Market size. In addition, integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) with the influencer marketing platforms, rising disposable incomes and rapid urbanization, are further contributing to the market growth.

The prominent players operating in the Influencer Marketing Platform Market are Launch Metrics, Onaltica, Upfluence, Lingia, Inc., Hypr, Traackr, InfluenerDB, Lumanu Inc., Julius Works Inc. and Izea, among others.

However, the growth of Influencer Marketing Platform Market is hindered due to growing concerns related to privacy.

Based on Application, the Search and Discovery segment is predicted to expand at a significant CAGR during the forecast period

Search and discovery solutions provides companies the details of relevant influencers for their marketing campaigns, who can promote their brand and helps in enhancing customer engagement, are some of the factors responsible for the segment's growth.

Based on Organization Size, the Large Enterprises segment held the highest market share in 2021

The influencer marketing platforms helps the large enterprises to enhance the customer engagements through influencers and develops efficient business relations, are some of the factors propelling the segment's growth.

Based on Region, the North American region is anticipated to capture the largest market share during the forecast period

Rise in the number of social media platforms, Government regulations promoting digitalization, growing consumption of OTT based content, strong internet penetration rates, increasing population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North America.

Market Segmentation

Segmentation by Component

Solutions
Services

Segmentation by Organization Size

Small and Medium-sized Enterprises
Large Enterprises

Segmentation by Application

Search and Discovery
Campaign Management
Influencer Relationship Management
Analytics and Reporting
Compliance Management and Fraud Detection
Others

Segmentation by End-User

Fashion and Lifestyle
Retail and Consumer Goods
Health and Wellness
Ad-Tech
Travel and Tourism
Others

Segmentation by Region   

Asia Pacific
China
Japan
India
Rest of APAC

North America
United States of America
Canada

Europe
United Kingdom
Germany
France
Spain
Rest of Europe

RoW
Brazil
South Africa
Saudi Arabia
UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe - +353 1 442 8820; US - +1 860 881 2270
Address: Dublin, Ireland
Website: https://www.gmiresearch.com/

Level 1, The Chase Carmanhall Road, Sandyford Industrial Estate, Dublin D18 Y3X2, Ireland

GMI Research's leadership team with extensive experience in research and consulting together with our research and domain expertise creates a strong value proposition to create solutions that addresses our clients business problems and add significant value to long lasting relationship.

This release was published on openPR.